Google Analytics - Shonali Burke Consulting

17 Oct 2019

The 3 Most Valuable PR Metrics You’re Probably NOT Measuring

The 3 Most Valuable PR Metrics You’re Probably NOT Measuring

Estimated Reading Time: 12 minutes

There are some great PR metrics that are hidden away in Google Analytics. Brandon Andersen shares three of the most valuable ones you can start using today.

By Guest Contributor|Oct 17, 2019|Categories: Measurement & Metrics|Tags: Brandon Andersen, Ceralytics, Google Analytics, Google Search Console, PR metrics|0 Comments

27 Jul 2016

Leave measurement to your heart, not just metrics

Leave measurement to your heart, not just metrics

Estimated Reading Time: 5 minutes

All goals need purpose. Emma Hawes explores how measurement can positively impact your campaigns.

By Emma Hawes|Jul 27, 2016|Categories: Measurement & Metrics|Tags: Google Analytics|2 Comments

13 Feb 2015

Analytics: the Sideways Approach to Measuring PR

Analytics: the Sideways Approach to Measuring PR

Estimated Reading Time: 4 minutes

Smart PR practitioners know that using Analytics is the sideways approach to measuring PR.

By Shonali Burke|Feb 13, 2015|Categories: Measurement & Metrics, Public Relations, Strategy|Tags: analytics, Google Analytics, PR measurement, rebekah iliff|14 Comments

02 May 2013

Finding Keywords: The First Step to Blogging Success

Finding Keywords: The First Step to Blogging Success

Estimated Reading Time: 7 minutes

Finding keyword is the most important aspect of web marketing. Guest contributor Sean McGinnis shares six tools for success when incorporating keywords.

By Guest Contributor|May 2, 2013|Categories: Blogging, Marketing|Tags: finding keywords, Google AdWords, Google Analytics, Google Trends, Google Webmaster Tools, SEO, web marketing|34 Comments