Veterans Day: Return the Favor
Guest post by Justin Goldsborough
A Few Good Men is my favorite movie. I know it’s just a movie, but there’s a line in it by Demi Moore that comes to mind without fail around Veterans Day each year.
Kevin Pollack’s character asks Demi Moore why she likes the two marines they’re defending so much. Her response is one I always feel in my gut:
Because they stand up on a wall and say, “Nothing’s going to hurt you tonight, not on my watch.”
No matter what you think of the movie, the point is one that cannot be denied. That’s why working with our client, the VFW Foundation (VFWF), and our partners, Why We Celebrate, to Return the Favor to troops this November felt so right.
The VFWF has helped more than 1.5 million military families in the past year with financial assistance, free call days for soldiers overseas, and help with disability and benefit claims.
Filed under Guest Posts, Public Relations, Social Media | Tags: #returnthefavor, heather whaling, justin goldsborough, mike whaling, veterans day, vfw | Comments (13)From Old Spice’s Nose To Dilbert’s Ears
Was Old Spice Guy responsible for today’s Dilbert strip?
More than enough has been written about the campaign; I don’t have to chime in. But you might enjoy reading a few posts that I thought provided a slightly different take on the campaign:
- Shel Israel’s Old Spice becomes a meme
- Valerie Maltoni’s how a good social media execution is your best PR
- Heather Whaling’s a company culture lesson from Old Spice social media
3 Questions to Ask – and Answer – When Launching a Twitter Chat
As founder of the #measurePR Twitter chat, I was invited to, and participated in, #chatmixer last night (party image, David Domingo, Creative Commons).
The idea was to bring together folks who routinely participate in specific chats, in an online/Twitter “mixer,” in an effort to widen their Twitter circles (would that be Twircles?) – hence the choice of #chatmixer as a hashtag. Truth be told, I wasn’t quite sure what to expect, though Justin Goldsborough, Heather Whaling and Valerie Simon were meticulous in their planning.
Turns out, I enjoyed myself thoroughly. It had a great party feel to it, and the last time I can remember the feeling of Twitter being such a party solely due to an effort like this (i.e. not related to an offline event) was the “kindness party” last year. I don’t even remember who organized that, except that Kim Wells brought it to my attention, and I had a whale of a time.
A chat is born
Anyhoo… during the course of #chatmixer, a new chat was born: #cookchat. (I cannot wait for that one.) And a few different people mentioned they were interested in starting chats as well.
Filed under How To, Shonali Burke, Social Media, Twitter | Tags: #chatmixer, #measurepr, david spinks, heather whaling, how to launch a twitter chat, jeff hurt, justin goldsborough, katie paine, kellye crane, kim wells, sarah evans, Twitter, twitterchat, valerie simon | Comments (12)
