What “Saved by the Bell” Teaches us About Influence and Ambassadors
Guest post by Justin Goldsborough
Remember that Johnny Dakota “Saved by the Bell” episode? You know, the one that taught us “There’s no hope with dope.”
Thanks, NBC. The more you know…
There’s another lesson that can be learned from that episode and it has nothing to do with drugs and everything to do with marketing communications.
Zack, Kelly and the gang all wanted to hang and be seen with Johnny because he was a movie star. Your standard case of being cool by association.
Filed under Guest Posts, Marketing, Public Relations | Tags: ambassadors, influence, justin goldsborough, marketing campaigns, saved by the bell | Comments (11)The Klout Drama Kontinues
I cannot believe how much drama there is around Klout’s most recent changes.
I mean, come on, people, it’s only a number.
How many times do any of us have to say that?!
Let me tell you a little story.
Last week, I clicked through to an email Klout sent me telling me I had new notifications (yes, now I’ve realized that they’re doing that every day, and I’m not going to fall for it any more; suffice it to say I wasn’t having a particularly smart day) on my profile.
Filed under Shonali Burke, Social Media | Tags: influence, klout, social proof, traackr | Comments (70)#measurePR: Influence and Social Media
Seeing as how Jen Zingsheim has bravely been shouldering the #measurePR burden weight the last few weeks, I thought it only right to ask her to return to this week’s chat… but this time, as a guest.
And since the topic of influence in social media isn’t going away any time soon, particularly with new tools cropping up, we thought we’d talk about that.
We tackled four questions, and I was thrilled that it was an engaged discussion with several new participants as well. These were:
1. How do you approach measuring influence in social media?
Filed under Measurement, MeasurePR, Shonali Burke, Social Media | Tags: influence, klout, social media measurement | Comments (16)
