How Pepco Can Power Up Its Communications
Yesterday
I brought you up to speed on my conversations with Pepco and, more specifically, with Andre Francis, who manages the organization’s social media efforts.
Image: Féron Benjamin via Flickr, Creative Commons
As I continued thinking about it and how organizations approach social media in general, a couple of things became clear to me.
First, when companies – especially large ones – take the plunge into social media – they deserve our support, especially those of us who work in the field.
Filed under Business, Public Relations, Shonali Burke, Social Media | Tags: andre francis, duke energy, integrated communication, lisa hoffmann, pepco | Comments (18)Who knows what internal battles have been fought in order for them to set up that Twitter account, or that Facebook page?
Mirror, Mirror, On The Wall
With IABC/Washington’s first chapter meeting of 2010 coming up next week, I thought it would be interesting to see what our moderator, Daria Steigman, had to say of the communication changes over the past decade (h/t Geoff Livingston for giving me the idea from the final BlogPotomac). That’s what our meeting’s focusing on, or “looking back, looking ahead,” as its title goes.
I know Daria will have a lot more to say come next Thursday, but in the meantime, here’s a peek into her grey matter to get you thinking. And I hope we’ll see you next week – it’s not often that Shashi Bellamkonda (Network Solutions), Torod Neptune (Waggener Edstrom), John Taylor (Sprint Nextel) and Paul Sherman (Tech Wire Publications) gather under the same roof. Early bird registration ends Jan. 12, so hurry, hurry, hurry!
What, in your opinion, is the most dramatic change we’ve seen in the communication landscape since 2001?
I tend to think that Web 1.0 and the democratization of access to information changed the landscape in the 1990s. That said, the arrival of Web 2.0, and the ability for everyone (or anyone) to be a content creator, publisher, and sharer of information transformed the communications landscape in the first decade of the 21st century. If you think about some of the key developments and the tools we take for granted, they weren’t around when the century started. If you did a timeline of some of the key platforms, you have 2003 (WordPress, MySpace, LinkedIn); 2004 (FaceBook, Flickr), 2005 (YouTube), 2006 (Twitter).
Filed under Communication, Events, Shonali Burke, Social Media | Tags: blog potomac, Communication, daria steigman, facebook, flickr, geoff livingston, iabc washington, integrated communication, john taylor, linkedin, myspace, paul sherman, public affairs, shashi bellamkonda, Social Media, stakeholders, torod neptune, Twitter, web 1.0, web 2.0, wordpress, youtube | Comments (2)
