3 Ways To Use Your Email Signature to Market Yourself
Note: this is cross-posted from IMA Voices, a client blog to which I occasionally (and with full disclosure) contribute. It’s re-posted here with minor changes to make it relevant to PR professionals.
Remember how, in the “old” days, folks would “call on” others and, if they weren’t at home, they’d leave their calling card behind?
I haven’t been able to find an academic reference to it, but it makes sense that the modern-day practice of exchanging business cards stems from there. And even in this highly electronic day and age, there’s still room for business cards, as I’m sure you’ll agree.
But are you maximizing the use of your most basic calling card? And that’s nothing more than your email signature.
We all suffer from email overload – I’ve long since stopped counting how many emails I get in a day. Even when I’m not working or on vacation, I use my BlackBerry to delete unnecessary emails from my inbox, in an effort to keep on top of the traffic (sigh, it never stops!).
But I also know that when I send an email out, it’s a unique way to remind others of what I do, particular affiliations I have and things that are important to me.
Filed under Business, How To, Marketing, Resources, Shonali Burke | Tags: email marketing, email signature, IMA, Internet Merchants Association, Marketing, wisestamp | Comments (18)
