Weekly Roundup: Unsung Heroes

December 5th, 2010 | Shonali Burke | 13 Comments

I think the whole Digital Death thing has been playing on my mind more than I realized.

After all, this is the third post in three days to reference that wretched campaign. Aaargh!!

As I wrote yesterday’s post, and then read through the comments, I re-learned a lesson I thought I’d already learned:

that the community you are trying to build is great; but the community you have is even more important.

So I started going through my Reader, clicking through to more posts shared by my Facebook friends than I ordinarily do, and realized – much to my chagrin – that I don’t give nearly as many props to my community as I like to think I do.

I also found some wonderful gems that I was not familiar with before, and realized they are people I want to get to know.

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Tweetup… A Pocketful of Rainbows

November 6th, 2009 | Shonali Burke | 5 Comments

I told you a couple of days ago about #shonalitweetup that’s being organized around PRSA2009. Now I’m really excited that we’ve added another layer to what I know is going to be a great evening and will, I hope, help an extremely worthy fund raising effort meet its goal.

We’ve partnered with 12for12K to help one of its charities, Musicians on Call. If you’re active in the social media world, you’re already familiar with 12for12K and Danny Brown, the brains and passion behind it. If you’re not, you can learn more here and here.

So, in a nutshell, if we all give a little, we’ll be able to help some extremely worthy causes. $12K per charity sounds like an awful lot, but not if we all chip in $10, $20, whatever we can (and companies, you should be giving more!). Little drops of water, little grains of sand, etc.

All the charities that have been selected for 12for12K are worthy causes. Even if we haven’t lived in a war zone, been excruciatingly hungry, or have been blessed with keeping our vision, we can identify with those who have/do, have been/are, and haven’t/can’t. If you haven’t been touched by these issues directly, you have been, in some way, shape or form, indirectly.

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Tweetupin’ a Storm in San Diego

November 4th, 2009 | Shonali Burke | 10 Comments

Disclosure: no one’s asked me to write this post, and I’m sure not getting paid for it, but I do thank sponsors of a certain event coming up. Now that you know all that… read on.

I don’t know what’s gotten into everyone lately, it’s tweetup this, tweetup that… oh wait, it’s that whole thing about moving your online relationships offline. My bad.

So in a few days, when I head to San Diego for PRSA 2009, I have not one, not two, but four tweetups to try to attend… and three of them are on the same day. Wow. We PR people sure like to party.

The one I’m doing a shameless plug for, though, is #shonalitweetup. Yup, you read that right. Before you start throwing rotten eggs at me, I didn’t come up with the name (I’m not that egotistical… I don’t think…). Here’s how it happened:

When I knew I was going to be in San Diego for PRSA09, I wanted to make sure I’d be able to meet up with some of my friends. A certain Jen Wilbur (who appropriately uses @rockstarjen as her Twitter handle) took on the unappetizing task of organizing it and next thing I know – she christened it with my name.

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