MeasurePR: Paywalls, Pitches And Prognoses
On Wednesday, we held this year’s last #measurePR Twitterchat.
I asked Jennifer Zingsheim of CustomScoop, who’s “appeared” on the chat before, to come back.
Not because I’m a former client of CS, but because Jen is an avid #measurePR fan and all-round measurement smartie.
(And more, as you will see at the end of this post).
Seeing as how it’s coming close to the end of the year
and everyone’s in a prediction kinda mood, Jen thought it would be cool to chat about what might be coming our way in terms of PR measurement in 2011. Continue reading »
Filed under MeasurePR, Public Relations, Shonali Burke | Tags: customscoop, jennifer zingsheim, justin goldsborough, matt lacasse, paywall | Comments (4)Working Through Time and Space When Measuring PR
Yesterday’s #measurePR chat with Jen Zingsheim was terrific. It might not have had the velocity of last night’s #pr20chat (more on that later), but we had a lot of new folks on the chat and quite a bit of fun too.
Jen “reported for duty” exactly on time (that’s what a military upbringing will do for you) and we had a great conversation on making the time to measure, prioritizing and how to kill AVE.
Yes, that old beast reared its ugly head again. Try as we might, we don’t seem to be able to get away from it.
If you’re getting up to speed on #measurePR, you can catch recaps and transcripts here. Here are some of the tweets from yesterday’s chat that:
Inserted clarity into the discussion
Filed under Measurement, MeasurePR, Public Relations, Shonali Burke | Tags: #measurepr, customscoop, jennifer zingsheim, PR measurement | Comment (0)Drum Roll: Darby Has a New Home
When I started blogging about Darby the German Shepherd a little under a month ago, I had no idea if my question, “Can Social Media Find Darby a Home?” would be answered, let alone in the affirmative.
(If you’re catching up on the Darby story, you can find the earlier posts at the bottom of this one. In a nutshell, though, Darby’s a beautiful GSD who used to belong to my husband’s late uncle, who lived in Portland, Ore., and died suddenly on vacation in late April. My mission in life since that time has been to find Darby a home.)
I am SO happy and relieved that finally, the answer, is a resounding “yes.” Last night, Darby went home with Ron and Shawnee Ostrom, a lovely couple who live just outside Portland with their two sons, Garrett and Blake. The Ostroms were one of many animal lovers who saw the story Portland’s KOIN-TV did on Darby last week. After several rounds of meeting her, talking with the folks at Townhouse Pet Care Center and myself, it was clear that not only did they love Darby – but that Darby loved them.
KOIN-TV did a follow-up story on the Darby “chronicles,” as I like to call them, last night. You can see just how happy Darby is.
You know how it is when you’ve been working on something really hard, and then it all falls into place and you can’t quite believe that it’s over? I feel a little like that right now. I just wish Tom (our late uncle) could have seen all this. I think he’d have been tickled pink. (Of course, if he were here, none of this would have happened, so it’s a moot point. But you know what I mean.)
Filed under Communication, Personal, Public Relations, Shonali Burke, Social Media, Twitter | Tags: chip griffin, darby, janet tobiassen, jennifer zingsheim, kevin o'brien, koin, media bullseye, megan drake, oregongsdr, petrelocation.com, rachel farris, susan ragan, tim gordon, tom farrell, townhouse pet care center, Twitter | Comments (21)
