The Marketing that Took “Jersey Shore” From Zero To Hero

Jan. 17: <a title="#changemarketing event" href="http://www.whatsnextdc.com/other-events" target="_blank">#changemarketing panel discussion , Washington, DC
Jan. 23: <a title="What's Next DC" href="http://www.whatsnextdc.com/all-speakers" target="_blank">What's Next DC , Washington, DC
Feb. 23: Webinar for Cision (details tbd, online)
Mar. 15: PRSA Orlando , Orlando, FL

August 11th, 2010 | Guest Contributor | 8 Comments

Guest post by Dea Surjadi

First of all, I don’t watch Jersey Shore and I’m not suggesting that you should.

I like Top Chef, Mad Men, and that’s it.

The second season of Jersey Shore premiered a couple of weeks ago. The show apparently isn’t all about six packs, orange skins, and drama.

Nielsen ratings confirm about 5.3 million viewers tuned in that Thursday night. Apparently it’s the best season premiere since the season 2 launch of The Osbournes in 2002.

It’s also about what could be one of the best marketing opportunities on television. Here are a few basics of MTV’s marketing mix (which concepts are familiar, but they score by kicking it up a notch):