Online Videos 101: Keep It Simple, Stupid

December 9th, 2010 | Shonali Burke | 15 Comments

A Sunday on La Grande Jatte, Georges Seurat, 1884Guest post by Erin Greenfield

Four months ago I splurged on a $350 Panasonic camcorder.

I wish I could explain why I thought it was a good idea at the time, but it entered and left my brain as quickly as you can say “Why didn’t you get a Flip?!”

That expensive shopping impulse soon turned into a forgotten, dust-covered box that sat in my room unused.

Until three weeks ago.

In my Internet & Mobile Strategy Lab class at Johns Hopkins University, my final group project for the semester was to create a “viral video” about the JHU M.A. in Communication program.

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How To Think Like A Reader With Ann Wylie

July 1st, 2010 | Shonali Burke | 8 Comments

Yesterday was a bit of a red-letter day. It was my husband’s birthday (and he thanks you kindly for all the good wishes, both here as well as on Twitter), which is a pretty big deal in and of itself.

Over and above that, though, IABC/DC Metro (y’all know I’m current president, right? Disclosure and all…) hosted a very special event: a three-hour writing workshop, sponsored by Johns Hopkins University (additional disclosure, I teach there) and Marketwire, with the renowned Ann Wylie, who promised to teach us all to “Think Like A Reader” and “Cut Through The Clutter.”

I’ve been a fan of Ann’s writing and teaching for years, but this was the first time I got to meet her in person.

Quite frankly: she’s amazing. She’s friendly, down-to-earth and has a fabulous dress style (and her hair is pretty fabulous as well).

As you may have seen, I live-tweeted a fair amount of her workshop (with Ann’s permission). There were so many nuggets that it’s tough for me to give you all of them, but here are a few: Continue reading »