What “Saved by the Bell” Teaches us About Influence and Ambassadors
Guest post by Justin Goldsborough
Remember that Johnny Dakota “Saved by the Bell” episode? You know, the one that taught us “There’s no hope with dope.”
Thanks, NBC. The more you know…
There’s another lesson that can be learned from that episode and it has nothing to do with drugs and everything to do with marketing communications.
Zack, Kelly and the gang all wanted to hang and be seen with Johnny because he was a movie star. Your standard case of being cool by association.
Filed under Guest Posts, Marketing, Public Relations | Tags: ambassadors, influence, justin goldsborough, marketing campaigns, saved by the bell | Comments (11)St. Louis Tornado Victims Need Our Help
It’s been a heck of a last few days.
One of the biggest stories making the Interwebz rounds was, of course, the EC2 crash.
It’s affected comments here on WUL as well, as you may have noticed.
But all that pales
in comparison with the devastating tornado that hit St. Louis.
Just look at the havoc it wreaked on St. Louis airport.
So today’s post is a plea to help, if you can.
My friend Justin Goldsborough—who really does have a heart of gold, as his name suggests—has put together a fundraising page via CauseVox.
If you’re a regular WUL reader, you’ll know how highly I esteem Justin.
Filed under Personal, Philanthropy, Shonali Burke, Social Media | Tags: causevox, justin goldsborough, Philanthropy, Social Media, st. louis, tornado | Comment (0)Surveys: Essential to the PR Pro’s Toolbox
Guest post by Andi Narvaez
During last week’s #pr20chat, Justin Goldsborough asked how PR professionals can best identify and cater to the needs of their target audience.
My response was something only a current public relations graduate student, fresh out of taking her comprehensive written and oral examinations, and appropriately trained in methods by her “We mean business when we say research” university would respond:
The response led to a comment by Justin, who shared that the practice of conducting surveys is not one that PR professionals employ as frequently as they should. Continue reading »
Filed under Guest Posts, Measurement, Public Relations, Social Media | Tags: #pr20chat, andi narvaez, justin goldsborough, research, UMD, using social media for surveys | Comments (6)
