Ten Reasons PR Pros Should Blog

November 10th, 2010 | Shonali Burke | 20 Comments

Last week, Joe Hackman hosted Danny Brown, Gini Dietrich and me on his BlogTalkRadio show, aptly entitled PRapalooza.

Boy, was it fun!

I hadn’t actually spoken (voice-to-voice) with Gini before, so it was great to finally do so, as well as talk to Danny after ages and Joe after not-so-long.

Image: Chris Lott via Flickr, Creative Commons

Continue reading »

Guest Blogging to Jump Start Your Career

September 22nd, 2010 | Shonali Burke | 13 Comments

If you’ve been following Waxing UnLyrical regularly, you’ll have noticed a slow but steady influx of guest bloggers.

These include Narciso Tovar, Bryce Keane and…

you’ll have to read on to see who else is coming on board (as well as the tips).

“Why guest bloggers?”

you might ask. And you’d be well within your rights to do so.

After all, isn’t Waxing UnLyrical supposed to be “personal, possibly poetic, musings on public relations, media, communications, and everything in between”?

Continue reading »

Through the PR Looking Glass

September 16th, 2010 | Shonali Burke | 19 Comments

Left Right Left Right

When I worked at Ruder Finn some years ago, I was told, one day, that I was being moved to an account that I perceived as less than thrilling.

Never one to hide my feelings very well (I know, weird for a former actress, but it’s true), I must have given away how not-excited I was.

Image: Gisela Giardino via Flickr, CC 2.0

Shortly after, I was marched into the office of one of the VPs (I was an Account Supervisor at the time), for a chat.

Have you read Roald Dahl’s The Witches?

Continue reading »