Why “Like” Is a Four-Letter Word
“Like” is the four-letter word that outdoes them all.
I’ve been trying to figure out why I reacted so strongly to Facebook’s announcement that their “like” button is the new green.
OK, they didn’t exactly say that, but that’s what it amounts to, doesn’t it?
From now on, you won’t be able to “fan” a page on Facebook, you’ll “like” it. (Hello, Mashable, didn’t you get the memo?) You won’t become the fan of a brand, you’ll “like” it.
Image: Alba Danés, Creative Commons
When you go to CNN.com, for example, you’ll be able to see what other people have “liked;” when you shop, you’ll be able to see what your “friends” “like.” And so on and so on, etcetera, etcetera, etcetera.
The best commentary I’ve found to date on this development is Robert Scoble’s. If you haven’t already, you should read it.
Filed under Public Relations, Shonali Burke, Social Media | Tags: desi del valle, facebook, kathy moore, like, tungle | Comments (9)Of Cabbages and Kings and Measuring PR
We kicked off our first Twitterchat on measuring public relations yesterday, with the “queen of measurement” herself, Katie Paine. From 12-1 pm EST, we had an incredibly lively and vibrant discussion that surprised even me, the organizer – and I should know not to be surprised by anything on Twitter by now!
You might wonder why I borrowed from “The Walrus and the Carpenter” in titling this post. The thing is, Mr. Carroll’s poem is so full of beautiful whimsy, I can’t help but think it reflects some of the chaos we are still dealing with when it comes to measuring PR.
I write and speak often on this but really… why are we still going round and round in circles about something like AVE (ad value equivalency) which is essentially a measure of output when we know what’s really important to the C-suite is focusing on outcomes? Fortuitously, I stumbled across Pritesh Patel’s post on the subject of AVE as I was pulling this recap together, so do give it a read.
If I have one mantra when it comes to measurement – that’s it. Outcomes outcomes outcomes. Repeat after me: OUTCOMES.
Filed under Measurement, MeasurePR, Public Relations, Shonali Burke, Twitter | Tags: #measurepr, allan schoenberg, justin goldsborough, kathy moore, katie paine, Measurement, PR measurement, pritesh patel, sean williams, twitterchat | Comments (8)
