Happy Birthday to the Measurement Queen
It’s been quite a last few days, hasn’t it?
This past Wednesday evening, I was traveling home from a speaking engagement at the University of Nebraska – Lincoln when I was scrolling through my news alerts and found out that Steve Jobs had passed away (note: said scrolling was being done on my iPhone).
Now, I was in no way an early Mac adopter, but ever since my conversion last year, I’ve come to love Apple products. They have literally changed my life. So even though that news wasn’t completely unexpected, the actuality of it made me sad.
It also made me think about how rare it is when the termination of someone’s life affects so very many people. And it made me think of how we don’t celebrate these very rare people often enough when they are among us.
So, today, I celebrate the birthday of someone who has had an incredible impact on my life and, probably, yours, if you work in the public relations and/or social media field… and particularly if you care about the measurement thereof.
Filed under Measurement, Personal, Public Relations, Shonali Burke | Tags: katie paine, mentors, PR measurement queen, tribute | Comments (22)Influence is Not a Number
Here I go again:
Klout does not equal Clout.
And while it may in the future, it certainly does not right now.
Yesterday Klout introduced “the new Klout.com.”
I saw a tweet about it, and I can’t remember whose stream it was in, so I went across to check it out.
My initial reaction (and it’s also in the comment that I left over on the Klout blog post, since I didn’t think it fair to simply write about it here and not comment there as well) is …
that it’s very pretty.
But if Klout is going to bill itself as “the standard for online influence,” it’s got to do more than score people based on how frenetically active they are on Twitter and Facebook.
Filed under Measurement, Public Relations, Shonali Burke, Social Media | Tags: influence, katie paine, klout, Measurement, perception | Comments (80)When #measurePR Became A Campfire
“Once a jolly swagman camped by a billabong, under the shade of the coolibah tree…”
If you were ever a Girl Guide (I was!) or, as they say in America, Girl Scout, that might be a familiar song to you.
I don’t know why Waltzing Matilda (that’s the name of the song) is so closely identified with the Guiding tradition (anyone care to fill me in?).
Frankly, when I was 11 years old, I didn’t think about stuff like that.
Because it’s a great campfire song?
Image: Ville Miettinen via Flickr, CC 2.0 Continue reading »
Filed under Measurement, MeasurePR, Public Relations, Shonali Burke | Tags: alan chumley, campfire, girl guides, katie paine, priya ramesh, waltzing matilda | Comment (0)
