3 Resources for PR/Social Media Pros & Small Biz Owners

May 20th, 2011 | Shonali Burke | 14 Comments

There have been so many great resources coming my way lately, I just had to share. ‘Cos you know, that is what Iizallabout!

So let’s get to them.

1. The daily PR & Marketing calendar of event hashtags

Time was there was a “season” for conferences. Now, it seems there’s a conference pretty much every day of the week, sometimes more than one. It’s tough to keep track of all of them, isn’t it? Not to mention keeping track of the various hashtags that are associated with them.

So Valerie Simon created this handy-dandy calendar that lets you do just that. I asked Val to tell me a little more about it, and she said:

“As a former Washingtonian and WWPR member, I try my best to follow Debbie Friez closely when she tweets from a Washington Women in PR event. I miss the excellent speakers and camaraderie, but Debbie’s tweets allow me to maintain a connection to the group and continue learning from my desk 230 miles away in New Jersey.  Of course there are numerous PR industry events, from local meetings to international conferences, that I would like to follow on any given day, but where is a simple calendar of all of the daily PR & Marketing hashtags?

“Since I couldn’t find an existing calendar, how about we get one started? Here is a very simple editable calendar, the daily PR & Marketing calendar of event hashtags, we can use to build that resource. The next time you head to a PR or Marketing industry event (be it a luncheon, conference, awards ceremony, etc.), please take a moment to add the hashtag. Likewise, stop by and check the calendar each morning, or at least each week, to identify what special industry events to follow.”

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Making The Most Of A Twitter Chat

September 2nd, 2010 | Shonali Burke | 11 Comments

Huddle, huddle, roil and muddle

I remember the first Twitter chat I attended. It was #journchat, one of the first, if not the first, Twitter chats created.

Image: Maria Johnson via Flickr, CC 2.0

It drove me nuts.

The stream moved so quickly, it was really hard to keep up with what was going on. And if there’s one thing I pride myself on, it’s being able to keep up with several things at once or, as the jargonites would put it, “multi-task.”

And if I’m being honest, some of the tweets people shared seemed so puerile, I said to myself, “Do they really work in public relations?”

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3 Questions to Ask – and Answer – When Launching a Twitter Chat

March 10th, 2010 | Shonali Burke | 12 Comments

As founder of the #measurePR Twitter chat, I was invited to, and participated in, #chatmixer last night (party image, David Domingo, Creative Commons).

The idea was to bring together folks who routinely participate in specific chats, in an online/Twitter “mixer,” in an effort to widen their Twitter circles (would that be Twircles?) – hence the choice of #chatmixer as a hashtag. Truth be told, I wasn’t quite sure what to expect, though Justin Goldsborough, Heather Whaling and Valerie Simon were meticulous in their planning.

Turns out, I enjoyed myself thoroughly. It had a great party feel to it, and the last time I can remember the feeling of Twitter being such a party solely due to an effort like this (i.e. not related to an offline event) was the “kindness party” last year. I don’t even remember who organized that, except that Kim Wells brought it to my attention, and I had a whale of a time.

A chat is born

Anyhoo… during the course of #chatmixer, a new chat was born: #cookchat. (I cannot wait for that one.) And a few different people mentioned they were interested in starting chats as well.

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