Why a Social Credit Score is an Empty and Dangerous Notion
Guest post by Pierre-Loic Assayag
I’m being challenged to a battle of egos by a stranger on Twitter:
“@pierreloic your Klout Score is 33 (I’m a 51). Check out your @klout profile today.”
Of course, I could always ask Shonali to the rescue. She’s after all “a 63″ and the Klout resident expert on all things bacon and Kim Kardashian. 
Instead, this tweet made me reflect on what could have become of the business I co-founded, Traackr (an influencer discovery platform).
I’m glad we didn’t let it.
Back in 2007, my co-founder, David, and I kicked around ideas fairly similar to what Klout does today. We even built and launched a consumer app helping power users (the term “influencer” didn’t exist to describe online authorities at the time) measure their success and gain insights on their contribution, their peer network, etc.
Filed under Guest Posts, Measurement, Social Media | Tags: klout, online influence, pierre-loic assayag, social credit score, traackr | Comments (31)The Klout Drama Kontinues
I cannot believe how much drama there is around Klout’s most recent changes.
I mean, come on, people, it’s only a number.
How many times do any of us have to say that?!
Let me tell you a little story.
Last week, I clicked through to an email Klout sent me telling me I had new notifications (yes, now I’ve realized that they’re doing that every day, and I’m not going to fall for it any more; suffice it to say I wasn’t having a particularly smart day) on my profile.
Filed under Shonali Burke, Social Media | Tags: influence, klout, social proof, traackr | Comments (70)#measurePR: Influence and Social Media
Seeing as how Jen Zingsheim has bravely been shouldering the #measurePR burden weight the last few weeks, I thought it only right to ask her to return to this week’s chat… but this time, as a guest.
And since the topic of influence in social media isn’t going away any time soon, particularly with new tools cropping up, we thought we’d talk about that.
We tackled four questions, and I was thrilled that it was an engaged discussion with several new participants as well. These were:
1. How do you approach measuring influence in social media?
Filed under Measurement, MeasurePR, Shonali Burke, Social Media | Tags: influence, klout, social media measurement | Comments (16)
