Tweetupin’ a Storm in San Diego

November 4th, 2009 | Shonali Burke | 10 Comments

Disclosure: no one’s asked me to write this post, and I’m sure not getting paid for it, but I do thank sponsors of a certain event coming up. Now that you know all that… read on.

I don’t know what’s gotten into everyone lately, it’s tweetup this, tweetup that… oh wait, it’s that whole thing about moving your online relationships offline. My bad.

So in a few days, when I head to San Diego for PRSA 2009, I have not one, not two, but four tweetups to try to attend… and three of them are on the same day. Wow. We PR people sure like to party.

The one I’m doing a shameless plug for, though, is #shonalitweetup. Yup, you read that right. Before you start throwing rotten eggs at me, I didn’t come up with the name (I’m not that egotistical… I don’t think…). Here’s how it happened:

When I knew I was going to be in San Diego for PRSA09, I wanted to make sure I’d be able to meet up with some of my friends. A certain Jen Wilbur (who appropriately uses @rockstarjen as her Twitter handle) took on the unappetizing task of organizing it and next thing I know – she christened it with my name.

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Sun, Sand and… Measurement

November 3rd, 2009 | Shonali Burke | 16 Comments

In a few days I’ll be Westward-bound; one of several hundred (or is it thousand?) PR and communication professionals converging on San Diego for PRSA’s 2009 International Conference (that’s me on Coronado Beach a couple years ago). My first experience of PRSA’s annual shindig was last year, when I was lucky enough to co-present with Katie Paine on measurement in Detroit.

The entire experience was a blast, and it will also live forever in my memory because that’s where I first met the beauteous and brilliant Shannon Paul and Lauren Vargas, caught up with the dynamite Kami Watson Huyse, first encountered Jason Falls, and was dissed (and defended, thank you Kami!) at my first tweetup. Ah, the good old days.

This year I’m lucky enough to have been selected by PRSA as a solo speaker and will be presenting on measurement on November 9 (here’s an interview I did to promo it a while back). If you’re attending the conference, do come by.

But more than plug my session, I want to pick your brains.

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Adam Lambert and the Purple Cow

May 21st, 2009 | Shonali Burke | 3 Comments

I was not a happy camper last night after “American Idol” aired.

It’s not that I dislike Kris Allen; he seems like a very sweet guy. But Adam Lambert has been the reason I re-engaged with the show after several years, so when Kris was given the crown, my shoes somehow ended up near the TV.

Following that, I spent about 20 minutes convincing one of our dogs that “it’s ok, Mommy’s not mad.”

I know, I know. And yes, I’m better now.

I know I’m not the only one to feel like this – but clearly many other people feel the opposite, which is why Kris won.

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