MeasurePR: The Thud Heard Around The Interwebs

A thud for chucks and chicklets

This week’s #measurePR chat was a riot.

The day started (for me, in Alaska), with finding that the oh-so-awesome Lee Odden mentioned the chat as one of the top (in his opinion) Twitter chat for marketing and PR chucks and chicklets.

OK, he didn’t say C&C. That’s all me.

I thought it would be more fun than saying “marketing/PR/SM professionals of all shapes, sizes, hues and gastronomic proclivities.”

Though now that I read that last bit back, that seems pretty cool too.

I know. Whatever.

So anyway. Here I am, looking at the gorgeous mountains I can see from my hotel room in Anchorage, catching up with everyone on Twitter, when I notice a spurt of tweets hashtagged #measurePR.

“What just happened?” I says to myself.

“I don’t know. I suppose I’ll have a look.” says Me to I.

“You better make sure they’re not giving away the farm,” says Myself, not to be outdone.

So Me, Myself and I looked at what was going on, and found Lee’s post with 5 tips on Twitter chats plus 8 marketing & PR chats to follow.

Wow! Cool!

And then the pressure started building.

What if today’s chat was a bust?

What if there was a surge of new attendees and they all wanted their money back?

What if everyone forgot the Barcelona Principles were adopted before they’ve even had a chance to go from toddler status to teenage angst?

Fortunately

the day continued uneventfully.

And the chat was great; thanks in no small part to Johna Burke of BurrellesLuce who graciously sat in as the featured guest.

Johna is a powerhouse of a practitioner, who has a knack of framing issues in an easy-to-understand way.

And since I started #measurePR, I’ve been trying to ensure that a range of voices belonging to movers and shakers in the field are heard.

This week’s chat didn’t disappoint. Here are a few nuggets from it:

There were many new participants this week, which I was thrilled about. You can read and download the entire transcript of the MeasurePR chat with Johna, if you like.

Go on, don’t be shy.

And do mark your calendars for our next chat, which will be on August 3, 12-1 pm ET.

All you have to do is log on to Twitter shortly before that time and follow/participate in the conversation using the #measurePR hashtag.

And if you have PR measurement-related questions (“What shoes are you wearing today?” doesn’t count), please send them to me via email or a DM.

See ya.

Now I have to go put Myself in her place.

Image: Brajeshwar Oinam, Creative Commons

Filed under MeasurePR, Measurement, Public Relations, Twitter | Tags: #measurepr, burrellesluce, johna burke, lee odden, PR measurement, thud factor | Comments (5)

Catching Up With #measurePR

The last couple of #measurePR chats have been interesting. A few weeks ago, we resumed our chat via a “community” edition, i.e. where we literally just chatted about measuring our favorite subject, PR. There weren’t any guests, or any set agenda – just… us.

Image: Proctor Archives, Creative Commons

You can get the June #measurePR community chat transcript here.

Then, last week, we were extremely fortunate that Lee Odden was able to join us, to talk about the confluence between SEO and PR measurement.

I can’t imagine you don’t know who Lee is. He’s an all-round brilliant (and nice) guy, CEO of TopRank Online Marketing, and one of the people who doesn’t just get PR and SEO, but the measurement aspect as well. So it was really great that Lee was able to take time out of his busy schedule to join us.

Here are a sampling of tweets from the chat:

And perhaps my favorite:

Check out this great resource (among many) that Lee gave us: top 10 SEO tips for PR professionals; you can download the full transcript of #measurePR: the Lee Odden edition here.

And I hope you’ll join us next Tuesday, July 6, (12 – 1 pm ET) when Katie Paine, the undisputed queen of measurement, will return for an encore performance at #measurePR.

See you then!

Filed under Communication, MeasurePR, Measurement, Public Relations, Twitter | Tags: #measurepr, lee odden, PR measurement, twitterchat | Comment (1)

Google on PR

Lee Odden gets complete credit for this post, title and all. I was catching up on my reading when I saw his post on what Google thinks of social media, SEO and advertising. You’ve got to read it, it’s great.

I couldn’t resist experimenting with what Google “thinks” of PR.

And then I tried “public relations.”

Oh well. At least some people are asking why what we do is important. Now we just need to get everyone to believe it.

Filed under Public Relations | Tags: google, lee odden, pr, Public Relations, search | Comments (3)