How Pepco Can Power Up Its Communications
Yesterday
I brought you up to speed on my conversations with Pepco and, more specifically, with Andre Francis, who manages the organization’s social media efforts.
Image: Féron Benjamin via Flickr, Creative Commons
As I continued thinking about it and how organizations approach social media in general, a couple of things became clear to me.
First, when companies – especially large ones – take the plunge into social media – they deserve our support, especially those of us who work in the field.
Filed under Business, Public Relations, Shonali Burke, Social Media | Tags: andre francis, duke energy, integrated communication, lisa hoffmann, pepco | Comments (18)Who knows what internal battles have been fought in order for them to set up that Twitter account, or that Facebook page?
Five Ways to Land a Job in Social Media
This is a guest post from Chuck Hemann, someone I’ve enjoyed connecting with in the online world, and whom I very much hope to meet offline soon. Read on for great tips on landing a job using, and in, social media.
Social media jobs are popping up around every corner, and so are the people looking for those jobs. Unfortunately, the economic downturn took a heavy toll on the PR profession. Jobs aren’t as available for the experienced, or entry-level, professional. Because of the dearth of opportunities, many pros have taken to the Web in an effort to network and potentially land a new career.
If you’ve ever connected with me online or offline, you’ll know that I recently accepted a social media associate position with WCG, global media services company focused on the corporate and product marketing and communications needs of leading healthcare companies. I have enjoyed my current role as manager of research and online reputation for Dix & Eaton, but was hoping to land something more social media-focused.
If you currently have a job, or are recently unemployed and looking for something new, or even a recent college graduate who is trying to break into the workforce here are five tips that helped me land my job in social media.
1. Identify your niche
Filed under Career, Shonali Burke, Social Media | Tags: chuck hemann, jason falls, job hunting, lisa hoffmann, Social Media, teresa basich | Comments (12)Year Two, Here We Come
As I mentioned yesterday, this blog turned a year old on January 10. Another milestone for me in a year of milestones (another one’s coming up on January 15, in case you missed my post from yesterday).
It’s been quite a ride, which is why I decided to use this wonderful photograph from West Zest’s Flickrstream (CC-licensed, of course) as a visual accompaniment to this post.
Because I felt quite childlike when I started my journey through the blogosphere; wonder that you cared what I thought, glee when it made you chuckle, and overwhelmed when you showed you cared, like when you helped find Darby a home.
I plan to share some of my lessons learned in this first year of blogging in a follow-up post, but this particular one is meant to thank a few people who really helped me out, started me off and kept me going. This is not an “Oscar” list by any stretch of the imagination; I’ve received so much support from around the world it would be impossible for me not to leave someone off a larger “thank you” list – so please know I really, really appreciate all of you.
In particular, though, I need to thank:
Filed under Personal, Shonali Burke | Tags: blogging, jeff crites, joe perez, kami huyse, lisa hoffmann, robin lane, shashi bellamkonda | Comments (7)
