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07 Sep 2010

Want Social Media Evangelizers? Be Social

Estimated Reading Time: 1 minute

Today BNET published my second post, focusing on how companies can use social media to turn customers into evangelizers.

Who’s in customer service?

I’m not a customer service “professional.”

We all are

But the truth is, we’re all in customer service, regardless of what our job function is. And while Craig Newmark may have made that concept popular, he didn’t invent it.

I’ve written before about how customer service can take PR from good to great. […]

By Shonali Burke|Sep 7, 2010|Categories: Business Building, Social Media|Tags: bnet, customer service, evangelizers, jen zingsheim, mark story|0 Comments

Follow Friday: The Cherry Blossom Edition

Estimated Reading Time: 3 minutes

For today’s edition of #followfriday, I thought I’d highlight a few DC-metro area communications professionals I enjoy interacting with on Twitter. Here goes:

1. Jon Newman (@jonnew). Jon’s a partner of The Hodges Partnership based in Richmond, Va., and authors Jon’s PR 1.5. He’s one of the nicest guys I’ve met (as in, IRL). Incredibly helpful and very smart. He “gets” Twitter and other social media tools, but isn’t so bowled over by the shiny new toys to forget what good PR is […]

By Shonali Burke|Jun 5, 2009|Categories: Public Relations|Tags: burrellesluce, daria steigman, debbie friez, followfriday, jon newman, mark story, nicole nolte, Twitter|3 Comments

Social Media, Social Karma

Estimated Reading Time: 6 minutes

There’s an awful lot of social karma going around lately.

JOTW: My First Experience With Social Karma

For the last few years, I’ve occasionally guest-edited the free “Ned’s Job of the Week” e-newsletter. If you don’t know about it, it’s a free weekly newsletter that lists job postings sent to Ned Lundquist, ABC, by subscribers (as well as many he finds himself) in the spirit of sharing.

For a couple of weeks every year, I experience what Ned goes through on a daily basis: sifting through job postings sent by readers, […]

By Shonali Burke|Apr 29, 2009|Categories: Public Relations, Social Media|Tags: arik hanson, communications, community, heather huhman, jotw, mark story, ned lundquist, Networking, social karma, Social Media, Twitter|32 Comments