Want Social Media Evangelizers? Be Social
Today BNET published my second post, focusing on how companies can use social media to turn customers into evangelizers.
Who’s in customer service?
I’m not a customer service “professional.”
We all are
But the truth is, we’re all in customer service, regardless of what our job function is. And while Craig Newmark may have made that concept popular, he didn’t invent it.
I’ve written before about how customer service can take PR from good to great. Continue reading »
Filed under Business, Shonali Burke, Social Media | Tags: bnet, customer service, evangelizers, jen zingsheim, mark story | Comment (0)Follow Friday: The Cherry Blossom Edition
For today’s edition of #followfriday, I thought I’d highlight a few DC-metro area communications professionals I enjoy interacting with on Twitter. Here goes:
1. Jon Newman (@jonnew). Jon’s a partner of The Hodges Partnership based in Richmond, Va., and authors Jon’s PR 1.5. He’s one of the nicest guys I’ve met (as in, IRL). Incredibly helpful and very smart. He “gets” Twitter and other social media tools, but isn’t so bowled over by the shiny new toys to forget what good PR is really about.
2. Mark Story (@mstory123). You know those people who just have to open their mouths and you double over with laughter? Not because what issues is asinine, but because it’s hilariously pithy? That’s Mark. Social karma, for Mark, isn’t something you talk about; it’s part of his fiber (look at his #blogmonday posts). And he’s really smart.
3. Daria Steigman (@dariasteigman). I first met Daria when I moved to the D.C. area about five years ago. I was new to IABC/Washington and she took the time to get to know me. A couple of years later, I ended up serving on the chapter’s board under her. She’s a remarkable writer and skilled at people relations (something a lot of independent consultants are not). You’re going to like talking to her.
4. Debbie Friez (@dfriez). Debbie is one of those people you just can’t help liking. She’s an animal lover, incredibly connected and successful but hasn’t let that go to her head. She’s involved with several professional development organizations in the area, including IABC/Washington, WWPR and PRSA-NCC and generously paved the way for my first consulting project with BurrellesLuce (and I’m not currently working with the company, just in case you think this is a client plug). Just an all-round great person.
Filed under Communication, Shonali Burke, Twitter | Tags: burrellesluce, daria steigman, debbie friez, followfriday, jon newman, mark story, nicole nolte, Twitter | Comments (3)Social Media, Social Karma
There’s an awful lot of social karma going around lately. 
JOTW: My First Experience With Social Karma
For the last few years, I’ve occasionally guest-edited the free “Ned’s Job of the Week” e-newsletter. If you don’t know about it, it’s a free weekly newsletter that lists job postings sent to Ned Lundquist, ABC, by subscribers (as well as many he finds himself) in the spirit of sharing.
For a couple of weeks every year, I experience what Ned goes through on a daily basis: sifting through job postings sent by readers, looking for them myself, telling people how to subscribe and unsubscribe (even though the instructions are clearly listed in the newsletter) and then compiling all the information, along with other announcements that would be relevant (such as communication/PR events) into a newsletter that’s sent out every Monday.
It’s a lot of work, and I’m exhausted and relieved when Ned returns; but I’m always grateful for the additional connections I make by filling in for him, as well as honored by his trust that I’ll keep JOTW rolling along.
And I always ask myself: how on earth does he keep doing it?
Filed under Communication, Networking, Public Relations, Shonali Burke, Social Media, Twitter | Tags: arik hanson, communications, community, heather huhman, jotw, mark story, ned lundquist, Networking, social karma, Social Media, Twitter | Comments (27)
