It’s Just Social Media. Don’t Freak Out.
If you are reading this blog, chances are you don’t need to be told about the merits of social media.
It is ubiquitous.
Most of the advice we received from early adopters years ago is hardwired into our brains: Listen first! Respect people’s time! Offer something that is relevant and valuable! Measure! Measure! Measure!
This isn’t anything new.
These are tactics you would apply to customer/client relations even if you worked in an old-time general store selling beans out of a bin.
Businesses have always had to listen to customers.
Filed under Business, Communication, Marketing, Shanan Sorochynski, Social Media | Tags: building relationships, converting users, managing social media, Marketing, social networks | Comments (8)Is Your Attempt at Inclusion an Insult?
Guest post by Katrina Esco
Sometimes, a really great campaign gets noticed for the right reasons (Starbucks’ “Pass the Cheer” campaign comes to mind.)
Other times, despite our best intentions, we really step in it.
Summer’s Eve has been in the hot seat for its talking vagina commercial series. The set of three commercials originally showed:
- a white woman who likes to use the product after the gym and says something about her BFFs,
- a Hispanic woman who has an accent and cries, “Ay-yi-yi,” and
- a black woman who changes her hairstyle several times and later hits up the club.
Should You Use a QR Code?
Guest post by Mikinzie Stuart
QR codes may be old news to digital marketers, but lately I’ve increasingly noticed that this hot little two-dimensional bar code is going mainstream.
From giant billboards in Times Square to tiny boxes of Sun-Maid raisins, these little buggers are popping up everywhere. In fact, I counted at least seven advertisements with QR codes in May’s issue of Elle Magazine.
But here’s the thing: QR codes are only cool to other marketing-minded people.
Filed under Business, Guest Posts, Marketing, Social Media | Tags: campaigns, Marketing, mikinzie stuart, qr code, shiny new | Comments (104)Like Keith Trivitt said on PRBC, marketers realize the opportunity QR codes have to turn their offline marketing into a more engaging and interactive experience.
And boy, are they giddy about it.
