Scones, Sparkle and Sharing at DC’s First Social Media Breakfast
I attended my first Social Media Club (DC) event yesterday – a “social media breakfast,” which was founded by Bryan Person (read more here) – and the inaugural event of its kind in DC.
Wow – what a great time. First of all, it was sold out (well, it was free, but if you wanted to share in the extremely tasty, hot breakfast, you had to shell out $10, which I think is a deal). Teaism’s cup was running over, if you’ll pardon the expression, of social media maniacs. And we’re a hungry bunch, in more ways than one, so we were eager listeners when Andi Narvaez, who was running the show, kicked things off.
Speakers Geoff Livingston, Shashi Bellamkonda and Alex Howard were fabulous, as was the organization by Andi and her cohort, Rachel Rule. I had a terrific time being a “head of table,” along with Mike Schaffer – and we were even at the same table, which was great. Among others, I got to meet James Walker, Lorna Webster (all the way from Fredericksburg, Va.), Ashley Settle and catch up with Kim Oser (we were all at the same table).
Though I’d meant to post this much earlier, in a way I’m glad I didn’t get a chance to do so, because I’ve found some terrific recaps of the event, such as in Shashi’s Examiner column and Alex Priest’s excellent writeup.
As you’ll read, the speakers all agreed on mobile being a top trend (and you can see how this is a theme in Geoff’s recent post over at Mashable on the Haitian earthquake implications for non-profit organizations).
Shashi made an excellent point (out of many) about integrating social media into your websites (“people aren’t going to come to your site to talk about your product/brand”), and Alex ripped through so many trends (including geo-location, niche networks, privacy – or the lack thereof – and real time) in his Prezi presentation, I felt like a benevolent hurricane had blown through the room. Fortunately, he’s allowed us to embed his excellent presentation, so have a look (tip, watch it in fullscreen mode, it’s much more fun).
Our table had an amazingly free-flowing discussion once the speakers wrapped; we covered everything from how businesses are using Foursquare, to governance of the Internet, to the successful integration of different applications. In fact, they pretty much had to throw us out (ask Mike, I’m not kidding). It was a great way to start a day (and week).
By the way, I’ve seen a few disappointed tweets from folks who didn’t know it was happening. Folks, if you subscribe to SMC-DC’s blog, and/or follow their tweets (#smcdc), and/or join their LinkedIn group, you’ll know when the next one is, won’t you?
The Real A-ha Moment
For me, the real “a-ha” moment was the engagement that we all shared, and the clear enjoyment we had in meeting each other, particularly when so many of us only knew each other from Twitter.
So in my opinion, while social media and online networking clearly has new and exciting heights to scale, I think we’re also going to see a resurgence of offline interaction in the days, months and years to come. Because all the trends the speakers spoke about had one thing in common, no matter how cool they were – they enable us to make better connections with each other.
The online world making us more human? Who’da thunk it.
If you were at #smbdc, what did you think? Did your table have other conversations you’d care to share? Do tell!
Image (cc) courtesy Shashi Bellamkonda, Social Media Swami, Network Solutions
Haiti: Aftershocks of a Different Kind
You should read this terrific post that Geoff Livingston has written for Mashable on social media lessons from the Haitian earthquake. There’s a ton of food for thought there.
But I’m following the Wyclef Jean/Yéle Haiti story closely and today saw this report in Gawker.
While I’m not jumping to conclusions (I’ll leave that to the appropriate authorities), I do think there are enough valid questions to make me think that non-profits should be extremely concerned about the long-term impact on fundraising.
Which, let’s face it, determines whether they get to carry out their mission effectively or not.
Here’s how I responded to Geoff’s post:
Nice post, Geoff. I think the other really important lesson here is that while the immediacy that social media allows is breathtaking, it is equally, if not more, important to do your research before using these channels and committing to a path, because it could potentially have far-reaching consequences. I write this in context of the Wyclef Jean/Yéle Haiti “rumblings,” which are growing louder by the day (and as you know, did a brief post on this last week). Day by day more organizations are bringing Yéle Haiti on as a recipient of fundraisers, telethons, etc., yet there is justifiable speculation as to the workings of this organization.
Please understand I am not pointing a finger at Mr. Jean personally; I have no doubt he has the best of intentions. But the desire to do good and administering effective relief operations are completely different things. If it turns out that all is well with Yéle Haiti, no one will be more relieved than me. But if not, a very many people will feel let down, which might, in turn, affect fundraising initiatives for non-profits, particularly of smaller/upcoming organizations; and possibly even the way they use social media in the future.
What do you think? Am I over-thinking this? Nothing to worry about? Please share your thoughts, over at Geoff’s post, or below, or both.
Go Social, Give Wisely
The way philanthropic organizations have been mobilizing social media in recent years to raise funds isn’t really “shiny new stuff” any more. Still, the recent waves of donations after the earthquake have been coming at lightning speed.
In light of that, I’ve been intrigued by The Smoking Gun’s scrutiny of Wyclef Jean’s charity, Yéle Haiti (also reported on in today’s Washington Post). Having run communications for the ASPCA during some critical events in the animal welfare arena, I know how generous people can be with their money when tragedy strikes, even when they don’t have a lot to give. I also know how important it is that that money reaches the right hands.
I honestly don’t know what the deal is with Mr. Jean’s charity and am not going to play a guessing game. If you’ve been following the story, you can view his video response on YouTube, which Mashable picked up pretty quickly (h/t Lindsay Allen for finding it for me). I do think he is to be commended for springing into action so quickly after the earthquake hit and being a very public face for the poorest nation in the Americas.
What I will say is that regardless of who you’re going to give your money to, you should do your research and give where you trust that your donation will be wisely used.
Charity Navigator is a good place to start, and usually my first stop when I’m researching a non-profit organization (you can read their take on Yéle Haiti and why they don’t currently rate it here).
GuideStar is another resource, and there are some terrific blogs and writing out there on philanthropy, such as Tactical Philanthropy, which Wendy Harman of the American Red Cross directed me to.
Also understand that while you might give your money immediately, it will take time to reach those who need it most – it’s not an instant process, as Wendy, who answered a few questions related to the organization’s efforts in Haiti for me, explains:
Q. A couple of days ago, the American Red Cross confirmed $5 million in donations from a texting campaign. However, today’s Wall Street Journal reports that “it could be weeks, if not months, before any of that money actually can be used… the money won’t be routed from most U.S. wireless carriers to relief efforts until cellphone users pay their phone bills.” Is the ARC making this delay clear to potential donors? Does this have any impact on your operations? And how successful are campaigns such as this, in your opinion, to more traditional fundraising methods such as telethons?
A. We can now announce the public has donated $12 million in $10 increments from texting “Haiti” to 90999. It will take more than 60 days for these exact donations to get to the American Red Cross. In the meantime, we know how much has been pledged and will use existing funds from our International Response Fund to distribute the donations immediately.
This text campaign has been a supplement to existing fundraising channels such as donating online, calling 1-800-REDCROSS, mailing, telethons, etc. The ease of text messaging and the automatic $10 donation has helped raise awareness for the need for funds because it’s also so easy to pass around via twitter, Facebook and other social networking sites.
Q. How is the American Red Cross using social media to help Haitians in their time of need?
A. We’re proud of the social media philosophy and program we’ve had in place for a couple of years – we empower social media tools and the community on the social web to fulfill our mission. Many times we provide critical information for people who are affected by disasters. In the case of the earthquake in Haiti, we’re concentrating more on providing information to everyone in the United States who wants to help, and keeping everyone updated on how this tremendous outpouring of support is impacting people in Haiti.
Q. Is it working?
A. I hope so!
Q. Some of us in the communication field feel we can’t “do anything” to help in times of crisis. Do you think that’s true? If not, and we can indeed help, what can we do?
A. The best thing you can do is keep this story in the news. All attention is here now and for sure there is a dire emergency happening right now but make no mistake: this will be a massive long-term recovery operation and we could use your help in continuing to keep the people of Haiti in the minds of the public.
***
I’ve been trying to help spread awareness of the Red Cross’ efforts as well as those of Hope for Haiti, which 12for12K is partnering with (HFH is rated by CharityNavigator, by the way), as have many of the people I know, online as well as offline. As Wendy says, that’s the one thing that we communicators know how to do, so let’s keep doing it. And to everyone who is – thank you.
Do you have tips to share on giving wisely to charities? Any other thoughts you’d like to share? I’d love to know.
Sometimes Silence *Is* Golden
I just came across this story about a new groom tweeting and updating his Facebook status from the altar (h/t Marc Girolimetti).
Apparently the groom also felt the urge to tweet about his bride’s undergarments. And, it would seem, is slightly perturbed that the story was picked up by Mashable.
Um. Ya think?!
I guess we’ll have to wait and see whether Mr. Hanna gets a sudden surge in Twitter followers, which wouldn’t surprise me at all.
To each his (or her) own, for sure, and I sincerely hope it’s all sunshine and roses for the couple from here on out. But sometimes silence really is golden.
Follow the Fellow who Follows a Dream
Today’s #followfriday on Twitter. Since I invariably get asked at least once on Fridays what the heck that is, here’s an excellent explanation by Micah Baldwin on Mashable, for anyone who’s about to pop the question.
Beginning today, I thought I’d highlight a few people I like to follow and why, every Friday. Lauren Fernandez started doing this a few weeks ago and I thought it was a great idea, so thanks for the inspiration, Lauren.
As to the title of this post: if you know where it came from, you know where I’m going with the people I feature in this post. And there’s a treat in store for you at the end. Just keep reading.
1. Katie Paine (@kdpaine). Let me count the ways. She’s the measurement queen – I mean, literally. The measurement lexicon we use nowadays has been strongly influenced, if not entirely rewritten, by her. She’s pioneered the way we look at PR measurement today, because she knew, when she started out, there was a better way to do it. She’s a cancer survivor. To top it off, she lives in the dreamlike Shankhassic Farm, which has been in her family for over a century, and whose main house she literally rebuilt through sheer willpower.
2. Meghna “K” (@meghnak). I can’t remember how or why I came across Meghna on Twitter, but I’m hooked. She’s 13. She loves to write. She writes well; she puts a lot of adult bloggers I come across to shame. And I love her spirit. Did I mention she’s 13?
3. Laurie Ashton Farook (@LMAshton). I think Laurie and I connected during the Mumbai terror attacks. She has a killer sense of humor and is another great writer. And anyone who’s a redhead by choice, met and married a man in “jaw-dropping fashion” (I did too) and lives in Colombo – one of the most beautiful places in the world – hasn’t just followed, but is living her dream.
4. Rachel Farris (@MeanRachel). If her Twitter handle isn’t enough of a reason to follow her, Rachel is a prolific writer with opinions she’s not afraid to express. She’s also managed to combine her love of animals, PR and social media in her job at PetRelocation.com. That’s how I “met” her; she picked up on the Darby story and has been an incredible resource ever since.
5. Bhavin Patel (@beepso). I taught Bhavin years ago (oh dear, I’m dating myself), lost touch and then reconnected with him on Facebook. Even though I haven’t met him in many moons, I suspect he still has that same twinkle in his eye. You’ve got to give props to anyone who blogs as “beelzebubbles.” Plus, he loves what he does and is eloquent about it.
There you go. Five great people who are both dreamers and doers. I’d follow them if I were you.
Whom do you follow who inspires and delights you? I’d love to know.
“Finian’s Rainbow” fans, I haven’t forgotten. Happy Friday!
“Follow the Rainbow” image by Señor Codo
