Measurement Smarts… Or Mata Hari?
Are we smart about measurement… or unwittingly being Mata Hari?
Image: Bob Bobster, Creative Commons
Yesterday’s #measurePR chat was VERY interesting.
Philip Sheldrake of Influence Crowd was our guest, and we focused on the ethics of measurement; here’s a recent post that tells you how and why he came to be on the show, er, chat.
Before I could get to it, Philip wrote up a great recap of the chat, so I’m not going to try to improve on what’s already excellent.
You can, however, view and/or download the transcript of #measurePR with Philip Sheldrake, if you’d like.
What I couldn’t stop thinking about, after we ended the chat, was how clueless we PR pros are when it comes to actually understanding the motions that lie behind various tracking mechanisms.
Filed under Marketing, MeasurePR, Public Relations, Shonali Burke | Tags: #measurepr, ethics in measurement, mata hari, philip sheldrake, pr, privacy | Comments (3)
