What Would Mickey Measure?
I’m going to Disney World!
OK, I’m not really going to Disney World. I am, however, headed to Orlando, Fla., tomorrow, for PRSA’s 2011 International Conference.
I love this conference. It’s my fourth in a row, and thanks to the magic of social media, every time I’ve been back, I get to meet friends from all over the country – nay, world – whom I’d probably never get to see otherwise. Not to mention it seems to be the only time Michael Pranikoff and I meet every year, which is somewhat ridiculous, given that we are both DC Metro area residents.
Oh well. Can’t have it all.
I’m presenting on Monday at 3:30 pm ET (would love to see you there if you’re headed thataway) on practical measurement. Now, if you’ve seen/heard me talk about measurement before, you can skip my session.
Though I wouldn’t advise it, because I’m told Gini Dietrich will be there and may or may not have a sock monkey with her. Is that a sight you’d want to miss? I thought not.
Filed under Shonali Burke | Tags: #prsaicon, Measurement, prsa 2011 | Comments (44)When TweetLevel Visited #MeasurePR
Almost a month and a half ago (yikes!), Jonny Bentwood, the creator of TweetLevel, appeared as the guest on #measurePR. Jen Zingsheim, who guest-moderated the chat, provided the following recap. And even though this is posting late, I’m going ahead with it since I know the transcript will be useful to you.
On August 30, the #MeasurePR chat had a terrific chat with guest Jonny Bentwood of Edelman Digital, who is the brains behind the TweetLevel influence tool.
- Jonny started off by pointing out that influence without context is irrelevant (And Angels sang! Okay, maybe just the ones in my head). Explaining further, he noted that TweetLevel uses share of voice to determine who has influence, particularly within any given topic area, which provides the context necessary to find influencers.
- TweetLevel has access to the Twitter fire hose, and goes back beyond two weeks for added dimension to their data and scores.
- Typically, they advise clients to focus on a “sweet spot” of scores, from 65-85. Beyond an 85, those influencers are in “Today Show” area, and those influencers can be difficult to engage.
- Interestingly, even those with low popularity rankings can be influencers and have high influence scores. TweetLevel suggests looking at scores in this way: those with high influence and high popularity scores are good amplifiers, and those with high influence but low popularity scores are idea starters.
- The tool is free, and anyone can review the algorithm. Now that’s transparent!
You can download this transcript of Jen talking to Jonny Bentwood on #measurePR, if you like. And don’t miss the next #measurePR chat on Tuesday, October 11, 12-1 pm ET (yes, this coming week) when Jen will return to guest-host the chat with special guest Don Bartholomew of Fleishman-Hillard.
Filed under Guest Posts, Measurement, MeasurePR | Tags: #measurepr, influence, jen zingsheim, jonny bentwood, Measurement, tools, tweetlevel | Comments (2)New Study Finds You Suck
The other day I read that higher education consulting firm, Noel-Levitz, found that more than three-quarters of students and parents it surveyed never or only rarely read blogs on college websites.
I manage a blog for a mid-sized Canadian University.
The study was listed as one of the bullet points in Academica’s Top Ten, a daily scan of the news stories in Canadian Higher Education.
Anyone worth their salt in our organization subscribes.
So, you can imagine my chagrin finding this.
It’s August. Both the campus and the blog are less active than normal.
Filed under Measurement, Public Relations, Shanan Sorochynski, Social Media | Tags: analytics, blogging, higher ed, Measurement, metrics, performance metric, program management, Social Media, statistics | Comments (4)
