#measurePR, Die Hard and Squirrels

April 8th, 2013 | Shonali Burke | 19 Comments

“You know you’ve been in a good Twitter chat when ‘Die Hard’ and squirrels are mentioned within seconds of each other.”

That’s what Lea Ann of Standing Dog said this past week as we were winding down the bi-weekly #measurePR chat, and it was such a great quote that I had to use it to kick off the recap post, as well as in the headline.

Die Hard and squirrels!

I couldn’t find an image of squirrels Dying Hard, so I used this one with a Rat instead, courtesy AZRainman on Flickr, CC 2.0

So, yes, it was a really fun chat. They usually are, but there was something in the air last week. Perhaps it was relief that YouTube wasn’t really shutting down (I thought that was a pretty lame attempt at an April Fool’s joke, Gmail Blue was much better… but what do I know), perhaps it was giddiness at being done with one’s taxes (are you done with yours?)… but whatever it was, it led to an extremely fun and engaged conversation.

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Filed under Events, Measurement, MeasurePR, Shonali Burke | Tags: #measurepr, affect pr, b2b pr measurement, b2c pr measurement, sandra fathi | Comments (19)

Map to Business Strategy: Geoff Livingston on #measurePR

February 13th, 2013 | Shonali Burke | 13 Comments

Last week, my friend Geoff Livingston joined us for the bi-weekly #measurePR Twitter chat. And, as usual, he kept the conversation going with some very interesting views on the future of PR (you know I’m helping him and Patrick Ashamalla put on xPotomac, right?), what good and bad measurement looks like, and what PR pros must learn to do from the measurement point of view.

Image: moonty via Flickr, CC 2.0

Whew! Yes, that was a lot to cover in an hour, but you know what Twitter is like – going here, going there, flowing here, flowing there. So we did just that, went here and there, and had a lot of fun in the process.

Some excerpts:

Filed under Measurement, MeasurePR, Public Relations, Shonali Burke | Tags: #measurepr, geoff livingston, mapping PR to business strategy, richard bagnall | Comments (13)

Count What Counts: #measurePR Words to Live By

January 22nd, 2013 | Shonali Burke | 0 Comments

A couple of weeks ago, we kicked off the first #measurePR chat of 2013.

If you’ve been around since the first #measurePR, you’ll remember that Katie Paine – who has probably had the single-largest influence on my thinking when it comes to PR measurement – was the chat’s first guest.

So it was only fitting that as we started the 2013 chat series, she was the first guest of the year.

What a fun chat it was! Katie always brings the sass in addition to the smarts, so it was a ton of fun. We talked about ups and downs of 2012, what to look forward to in 2013, and about the new book that Katie has co-authored with another of my faves, Beth Kanter, Measuring the Networked Nonprofit (here’s my review of the book).

Here are a few soundbites: Continue reading »