#measurePR Recap: Chatting with Eric Wittlake

January 17th, 2014 | Shonali Burke | 0 Comments

TomatoSince I’m flying back to the U.S. from India today, I figured we’d post the recap of this month’s #measurePR chat (i.e. don’t look for me to reply to comments any time soon) … which turns Four. Years. Old. this year. Can you believe it? The baby’s growing up!

January 7th saw the first #measurePR chat of 2014 being curated from Kolkata, India. Our guest was the super smart B2B Marketing Strategist Eric Wittlake, whom I hounded until he agreed to be a guest on the chat.

As always, we had a ton of fun and got some great insights… and it was the first time the chat was curated from halfway across the world (because, as we all know, the U.S. is the epicenter of life. Right? Whaaaa?)

Here’s some of what we chatted about, and Eric had some great one-liners:

On the state of PR and the measurement thereof: Continue reading »


Can I Have a Word? Five, Actually

July 14th, 2013 | Shonali Burke | 23 Comments

Jamaican geckoDon’t worry, I’m not going to launch into a diatribe or give you something really heavy to read. I just wanted to update you on what has been, and will be, going on on the WUL front (as well as my own).

Also, there is no particular reason for the gecko photo, in case you were wondering… I just felt like using it!

Here goes.

I’m going on vacation! Yes, this entrepreneur actually dares to take a vacation. But this is a really special vacation; my baby brother is getting married, and I wouldn’t miss it for the world.

So after a couple of days, I will be away – out of the country, as a matter of fact! – for the next couple of weeks, and hope that I will have terrific tales to tell of the Czech Republic and London when I return.

Continue reading »

#measurePR Recap: The Jenster is Back!

May 29th, 2013 | Guest Contributor | 1 Comment

The visionary measurement matrix, from Rohit Bhargava Guest Post by Jen Zingsheim

Hello folks! I was a little rusty, as this was my first guest host of a chat in 2013. I hope I managed to keep the chat at or near its normally very high standards!

Here’s the write up from the #measurePR chat held on May 14:

We kicked things off by discussing the new program from Klout, called Klout Experts. This evolution of Klout allows users to ask questions of experts. Eventually, Klout hopes to build a database of answers and rate the responses, which will allow experts to build their clout on Klout. (Details in this Wired piece.)

We’re a predictable bunch, I think, because #measurePR chat participants remain dubious that this will lead to true influence measurement.

Continue reading »