The August 5th edition of #measurePR featured Cision’s Senior VP of Digital Content (and my good friend!) Heidi Sullivan. As always, we had an awesome time while gaining some great insights from not just Heidi, but the chat participants as well.
Here’s some of what we talked about:
On the biggest changes Heidi’s seen in PR thus far:
A2:#1: End of news as an event: News is now real-time, customized to us. How do PR people get their content out? (hint: social) #measurepr
Guest Post by Jen Zingsheim Phillips
The May 6 #MeasurePR chat featured a very special guest—Richard Bagnall, the UK CEO of PRIME Research, and long-time friend of the chat.
Richard talked to the #MeasurePR community about challenges and changes in measurement, and why it’s so important for a PR program. Here are some highlights from the discussion:
We kicked off the chat by discussing the upcoming AMEC Summit, which takes place June 11-12, in Amsterdam. The theme of the conference is “From Measurement to Insight,” which I think anyone involved in PR would agree is a critical component. Measurement without insight is just… data collection, really.
Richard emphasized this in one of his early tweets on the topic:
Insight is about finding the intelligence in the content that can tell me something that matters that I didn’t know already #measurepr #measurepr
Since I’m flying back to the U.S. from India today, I figured we’d post the recap of this month’s #measurePR chat (i.e. don’t look for me to reply to comments any time soon) … which turns Four. Years. Old. this year. Can you believe it? The baby’s growing up!
January 7th saw the first #measurePR chat of 2014 being curated from Kolkata, India. Our guest was the super smart B2B Marketing Strategist Eric Wittlake, whom I hounded until he agreed to be a guest on the chat.
As always, we had a ton of fun and got some great insights… and it was the first time the chat was curated from halfway across the world (because, as we all know, the U.S. is the epicenter of life. Right? Whaaaa?)
Here’s some of what we chatted about, and Eric had some great one-liners:
On the state of PR and the measurement thereof: Continue reading »