15 Reasons Your PR Pitches Suck [Redux]
This post first ran on Jan. 27 of this year. It’s still the most popular Waxing UnLyrical post to date, so we re-run it, with minor edits to keep it updated, for your reading pleasure in case you missed it earlier. And because we’ve gone shoe shopping. Enjoy!
In the genes?
I don’t know if we PR pros have a faulty gene or what, but we make it so easy for other professionals to beat up on us.
Image: JKönig via Flickr, CC 2.0
A while back, I posted 6 ways to ruin your chances of getting free publicity over at BNET.
If you haven’t read it yet, the background is that I used HARO to source a query for BNET.
Filed under Public Relations, Shonali Burke | Tags: media relations, pitching tips, why your pr pitch sucks | Comments (9)What My PR Degree Would Look Like Today
I finished my masters degree in PR and corporate communication at the end of 2009 – only 19 months ago.
However, as a young professional continuing to learn every day in the professional environment, I wondered what my degree might look like were I to embark on it all over again tomorrow.
To do that, I need to backtrack a little.
So, what subjects made up my degree and would remain in my revised edition? Continue reading »
Filed under Business, Career, Communication, Guest Posts, Jamie Garantziotis, Public Relations, Twitter | Tags: community management, crisis management, education, ethics, iabc, media relations, Ogilvy, Social Media | Comments (17)How Not to Pitch Anyone
Give… no, Take
You know that feeling when someone tells you they’ll give you something, you’re expecting it, and then they tell you they’ve changed their mind because you’re not worth it?
I think it’s called “being punched in the stomach,” or something like it.
This is the exact email exchange between a PR “pro” who pitched me on a food-related product that took place beginning last week and culminating yesterday. I’ve removed identifying information (just using the pitcher’s initials) as well as information on the product itself.
And before I go into the exchange, I should tell you that this was the third or fourth time I’d been pitched on this particular company; I responded to one of the earlier pitches and never got a response.
Here it is.
From the pitcher:
Filed under Communication, Public Relations, Shonali Burke, Social Media | Tags: bad pitch, blogger relations, gini dietrich, joe hackman, media relations, publicity | Comments (170)
