Veterans Day: Return the Favor
Guest post by Justin Goldsborough
A Few Good Men is my favorite movie. I know it’s just a movie, but there’s a line in it by Demi Moore that comes to mind without fail around Veterans Day each year.
Kevin Pollack’s character asks Demi Moore why she likes the two marines they’re defending so much. Her response is one I always feel in my gut:
Because they stand up on a wall and say, “Nothing’s going to hurt you tonight, not on my watch.”
No matter what you think of the movie, the point is one that cannot be denied. That’s why working with our client, the VFW Foundation (VFWF), and our partners, Why We Celebrate, to Return the Favor to troops this November felt so right.
The VFWF has helped more than 1.5 million military families in the past year with financial assistance, free call days for soldiers overseas, and help with disability and benefit claims.
Filed under Guest Posts, Public Relations, Social Media | Tags: #returnthefavor, heather whaling, justin goldsborough, mike whaling, veterans day, vfw | Comments (13)How Edmund Cude Uses Mobile to Rent Apartments
While we were walking around St. John’s Wood, London, a few months ago, I came across this sign.
I hadn’t seen anything like that before, at least in the U.S., so I did a double-take. When you think about it, though, it makes perfect sense. Texting is on the rise among “older people” in the U.K., as reported by MediaWeek a while back:
Filed under Business, Communication, Marketing, Shonali Burke | Tags: bryce keane, edmund cude, jason falls, mike whaling, mobile marketing, renee revetta, texting, texting in the UK, using mobile to rent apartments | Comments (5)The research claims texting is becoming more prevalent among older people, with 44% of 35 to 44-year-olds and 14% of 45-plus ages sending more than 30 text messages every week.
However, texting still remains the most popular among 25 to 34-year olds, with 40% of this age range more likely to use their mobile phones for texts rather than talking.
Conducted by Tekelec, a provider of mobile messaging solutions, across three groups; under-35s, 35 to 44-year-olds and 45-plus, the study shows texting is more popular among women than men.
