Shanan & Kate’s Excellent QR Code Adventure
Okay, our adventure wasn’t as thrilling as traveling the Circuits of Time in a phone booth with George Carlin, but it was educational none-the-less.
This Fall the University at which I work hosted a career fair, cramming booth-after-booth of employers looking for new recruits into the main gymnasium.
It was a great opportunity for students to explore their options and a fun way for Kate (my colleague) and I to see how some organizations are using QR Codes.
Image: Optiscanapp via Flickr, CC 2.0
Here is what we found out:
Filed under Communication, Guest Posts, Marketing, Shanan Sorochynski | Tags: iphone, mobile marketing, qr code | Comments (13)Four Free Digital Marketing Tools for Non-Profits
These are frugal days, and everyone loves getting and writing about free stuff.
(Wait for it…)
Relax, I’m not going to re-list what’s already been written all over the Interwebz about affordable technology available to non-profits.
Instead, here are four completely awesome tools I love that don’t seem to get the attention they deserve.
Image: Brad Stabler via Flickr, CC 2.0
As smart WUL readers know, technology does not equal strategy, and it won’t solve all your organization’s problems.
I also don’t recommend implementing tools willy-nilly because they are free.
Filed under Erica Holt, Marketing, Public Relations, Resources, Social Media | Tags: adwords, digital, erica holt, google, mobile marketing, nonprofits | Comments (9)How Edmund Cude Uses Mobile to Rent Apartments
While we were walking around St. John’s Wood, London, a few months ago, I came across this sign.
I hadn’t seen anything like that before, at least in the U.S., so I did a double-take. When you think about it, though, it makes perfect sense. Texting is on the rise among “older people” in the U.K., as reported by MediaWeek a while back:
Filed under Business, Communication, Marketing, Shonali Burke | Tags: bryce keane, edmund cude, jason falls, mike whaling, mobile marketing, renee revetta, texting, texting in the UK, using mobile to rent apartments | Comments (5)The research claims texting is becoming more prevalent among older people, with 44% of 35 to 44-year-olds and 14% of 45-plus ages sending more than 30 text messages every week.
However, texting still remains the most popular among 25 to 34-year olds, with 40% of this age range more likely to use their mobile phones for texts rather than talking.
Conducted by Tekelec, a provider of mobile messaging solutions, across three groups; under-35s, 35 to 44-year-olds and 45-plus, the study shows texting is more popular among women than men.
