How to Cut Through Social Media Hype with Simple Math

April 11th, 2011 | Howie Goldfarb | 15 Comments

If you read the news or popular blogs, you get a lot of numbers thrown at you.

Social media talking heads and agencies will use fancy numbers because they look impressive, and it benefits their businesses.

Social networks will also do the same, partially to attract news coverage, members, and investors.

But those numbers do nothing for your business.

It is important to have clearly stated goals for your own needs.

If you have a small business with a storefront in a small town, do 600 million Facebook accounts do you any good?

Weekly Roundup: Who Are You?

March 27th, 2011 | Shonali Burke | 0 Comments

I saw a lot of interesting posts this week.

While they’re not all direct answers to the question, “Who are you?” I think they give some insight into what drives the writers.

Which, of course, is what a good blog post should do, don’t you think?

Let’s get to ‘em.

Why: this is a fascinating look at an exercise in trying to drive action via online influencers. The answer will surprise you.

And h/t to Courtney Vaught of Traackr for pointing me to this.

March 25th, 2011 | Shonali Burke | 18 Comments

This is part of the Blogging for Grasshoppers series

If you talk to Howie Goldfarb anywhere – Twitter, here on his guest posts, or over at his own blog, you’ll know that he’s fixated on one thing.

(Well, actually he’s fixated on many things, but one thing kept coming back to me.)

Howie really really really believes in blogs being mobile friendly.

Of course, this makes sense, the way mobile is taking off.