Sticky PR Measurement: Are We There Yet?
The first part of this post is a guest post by Gary McCormick, APR, Fellow PRSA, president & CEO of the Public Relations Society of America (PRSA).
The second part is my take… with the exceedingly original sub-head, “My take.”
Measure me this
How many times have you been asked, “Well, what is the value of public relations?” or “Can you really measure that?” when working with a client, or trying to get a bump in your department’s budget?
Probably quite often.
At PRSA, we’ve been keenly focused over the past year on re-establishing and enhancing the strategic value of public relations.
Filed under Measurement, Public Relations, Shonali Burke | Tags: barcelona principles, gary mccormick, IPR, nick lucido, nyu, PR measurement, prsa | Comments (9)Get PR Measurement Off The Island
Seeing as how I’ve been ill for the last several days (sinus infection, burn on arm, you don’t want to go there), my blogging took a back seat to lying on the couch (or bed), feeling sorry for myself and immersed in a Lost marathon.
Image: Flickr user Bart, CC 2.0
No, I didn’t watch it when it was on the air. And I’m kinda-sorta happy about that, because I don’t know if I would have been able to put up with the suspense, not to mention the hole it would have left when it ended. I had a bad enough time with Friends.
I’m up to Season 4, Episode 4, in case you were wondering.
No spoilers, please!
Filed under Measurement, MeasurePR, Public Relations, Shonali Burke | Tags: #measurepr, lost, nick lucido, PR measurement | Comments (3)Tweetupin’ a Storm in San Diego
Disclosure: no one’s asked me to write this post, and I’m sure not getting paid for it, but I do thank sponsors of a certain event coming up. Now that you know all that… read on.
I don’t know what’s gotten into everyone lately, it’s tweetup this, tweetup that… oh wait, it’s that whole thing about moving your online relationships offline. My bad.
So in a few days, when I head to San Diego for PRSA 2009, I have not one, not two, but four tweetups to try to attend… and three of them are on the same day. Wow. We PR people sure like to party.
The one I’m doing a shameless plug for, though, is #shonalitweetup. Yup, you read that right. Before you start throwing rotten eggs at me, I didn’t come up with the name (I’m not that egotistical… I don’t think…). Here’s how it happened:
When I knew I was going to be in San Diego for PRSA09, I wanted to make sure I’d be able to meet up with some of my friends. A certain Jen Wilbur (who appropriately uses @rockstarjen as her Twitter handle) took on the unappetizing task of organizing it and next thing I know – she christened it with my name.
Filed under Networking, Shonali Burke, Social Media, Speaking, Twitter | Tags: dna13, downtownrob, eric leist, jennifer mitchell, jennifer wilbur, lauren vargas, mspa, natalie joy, nick lucido, prnewswire, prsa09, richandcreamy, tressalynne, tweetup, Twitter | Comments (10)
