Why Suing Old Navy Is Bad News For Kim Kardashian
Heard of the Kim Kardashian-Old Navy controversy?
Ms. Kardashian is suing Old Navy because it aired an ad in February starring a model who, she claims, looks like her. You can see the ad here.
According to AdWeek, Kardashian is suing because, “Her intellectual property attorney Gary Hecker (says): ‘Kim Kardashian is immediately recognizable, and is known for her look and style. Her identity and persona are valuable. When her intellectual property rights are violated, she intends to enforce them.’”
While this is all ripe for comedy fodder, and there are a million jokes out there (my personal favorite was found in the comments of the ad on YouTube: “The next step is suing all women for having boobs.”), I’m going to attempt to discuss this in a serious manner.
Celebrities like Kim Kardashian have a tenuous hold on fame.
Filed under Guest Posts, Marketing, Matt LaCasse, Public Relations | Tags: controversy, image building, Kim Kardashian, Melissa Molinaro, Old Navy, perception, sue, suing | Comments (12)There’s No Such Thing as Too Small
If there’s anything that gets my goat, it’s anyone thinking – or being made to think – they’re “too small” to do/get anything.
A few days ago, I realized that the PRWeb subscription I had through Vocus was up at the end of July. The package I had entitled me to issue X number of news releases… and I’d used maybe 30% of them for my work/clients.
So when I spoke to my PRWeb rep the other day I asked if, instead of letting these releases go to waste, I could offer them to my friends in the nonprofit community, as a way to pay it forward. They told me to go for it, so I posted a brief note to a couple of Facebook groups, asking people to get in touch with me via private message/email if they wanted to use what would essentially be a free news release distribution for their organizations/clients.
One note in particular really touched me. Without revealing who it was from (to respect that person’s privacy), it said,
“… It’s a small release with a small footprint, so if you have someone else with a bigger, more important announcement that can make use of your offer, then by all means pass on this one.”
Filed under Personal, Public Relations, Shonali Burke | Tags: news distribution, perception, PRWeb, self-confidence | Comments (19)How Is Your Business Dressed?
How you doin’?
With a spate of warm days this past week, I’ve been wearing summer-ish clothes on days I don’t have business meetings. On Thursday, I was wearing quite a simple but pretty strappy summer dress (nothing crazy, it’s a long dress), and I went down to my local gas station to get a couple sodas.
As I went to the counter to pay, the owner looked at me and, in classic Joey Tribbiani style, said, “How YOU doin’?”
Not that remarkable a question, you might be thinking. But here’s the thing: I’ve seen the guy several times before, and he has never – never – spoken to me other than to grunt “uh-huh” when I say “thank you” after paying for whatever it is I’m there for.
I was amused by this. I mean, I’m at least 10 years older than this guy.
Filed under Business, Marketing, Public Relations, Shonali Burke | Tags: dress for success, first impressions, perception | Comments (76)
