Writing: PR’s Sleeper “R”
My foray into the U.S. public relations world dates back to 2000, when I had just moved to this country. Apparently “networking” was the way to go (in India we called it the “old boys’ club”) and, dutifully following the lead of more experienced professionals, I plunged myself into monthly meetings of the San Francisco Bay Area Publicity Club (which we fondly called “The Pub Club”).
Of all the characters – some offbeat, some extremely colorful – that I met, no one left a more lasting impression on me than “Mr. T.” I can’t remember his full name, but I do recall that his first name began with a “t,” was older than the average Pub Clubber (20-something), had worked primarily in Tech PR, and had recently been laid off (we’re talking late 2000/early 2001 here).
Mr. T said to me, “I can’t write, but I don’t think that’s important. I know how to do PR, and there are enough writers to go around.” (Or words to that effect.)
