Measurement Smarts… Or Mata Hari?
Are we smart about measurement… or unwittingly being Mata Hari?
Image: Bob Bobster, Creative Commons
Yesterday’s #measurePR chat was VERY interesting.
Philip Sheldrake of Influence Crowd was our guest, and we focused on the ethics of measurement; here’s a recent post that tells you how and why he came to be on the show, er, chat.
Before I could get to it, Philip wrote up a great recap of the chat, so I’m not going to try to improve on what’s already excellent.
You can, however, view and/or download the transcript of #measurePR with Philip Sheldrake, if you’d like.
What I couldn’t stop thinking about, after we ended the chat, was how clueless we PR pros are when it comes to actually understanding the motions that lie behind various tracking mechanisms.
Filed under Marketing, MeasurePR, Public Relations, Shonali Burke | Tags: #measurepr, ethics in measurement, mata hari, philip sheldrake, pr, privacy | Comments (3)Influence: From BS to Best Practice
I “met” Philip Sheldrake a few weeks ago when he started participating in #measurePR.
Who’s Philip Sheldrake?
According to David Meerman Scott, he’s “the independent expert on [social media analytics] tools.”
You’ll have to scroll down to the comments to see that, but David’s post is an excellent read too, so I think it’s well worth your time.
He is founder and partner of Influence Crowd, LLP, (photo used with Philip’s permission) and “works with organizations to improve their sensitivity to their publics and become more effective and efficient in their proactive and reactive interaction.
“He helps organizations sustain this advantage by identifying appropriate performance measures facilitated by the new marketing technologies, and integrating these into the organization’s business performance management scorecard.
Filed under Measurement, MeasurePR, Public Relations, Shonali Burke, Social Media | Tags: #measurepr, ethics in measurement, influence, philip sheldrake, PR measurement | Comments (2)
