15 Reasons Your PR Pitches Suck [Redux]

December 28th, 2011 | Shonali Burke | 9 Comments

do your pr pitches suck?

This post first ran on Jan. 27 of this year. It’s still the most popular Waxing UnLyrical post to date, so we re-run it, with minor edits to keep it updated, for your reading pleasure in case you missed it earlier. And because we’ve gone shoe shopping. Enjoy!

In the genes?

I don’t know if we PR pros have a faulty gene or what, but we make it so easy for other professionals to beat up on us.

Image: JKönig via Flickr, CC 2.0

A while back, I posted 6 ways to ruin your chances of getting free publicity over at BNET.

If you haven’t read it yet, the background is that I used HARO to source a query for BNET.

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