Seeing as how Katie Paine helped us kick off the 2013 #measurePR season…
… and seeing as how she and Beth Kanter recently co-authored a book – Measuring the Networked Nonprofit – on how nonprofits can use data to change the world…
… I thought it only fitting that Beth help us continue the conversation – if she were free.
Despite a hectic travel schedule, and recovering from the ‘flu, she graciously agreed to visit with #measurePR. And so began one of the most fun chats I’ve ever moderated (and I’ve moderated a LOT!).
What is interesting about Katie and Beth is that they are classic examples of two leaders who are each stellar in their fields.
If you’ve been around since the first #measurePR, you’ll remember that Katie Paine – who has probably had the single-largest influence on my thinking when it comes to PR measurement – was the chat’s first guest.
So it was only fitting that as we started the 2013 chat series, she was the first guest of the year.
What a fun chat it was! Katie always brings the sass in addition to the smarts, so it was a ton of fun. We talked about ups and downs of 2012, what to look forward to in 2013, and about the new book that Katie has co-authored with another of my faves, Beth Kanter, Measuring the Networked Nonprofit (here’s my review of the book).
Here are a few soundbites: Continue reading »
Editor’s note: I had to laugh when I read Jen Zingsheim’s qualifier at the start of this post. She apologizes for doing the recap late… yet here I am, posting it more than a month since this chat took place! Jen, you have no need to apologize; on the contrary, many thanks to you for being so committed to the #measurePR community!
Recap of #measurePR on Oct. 16, 2012
Guest post by Jen Zingsheim
Whew—folks, thanks for your patience while I got this summary written. The best laid plans go awry sometimes; I had fully intended to write this up before I headed off on vacation for a week—then, I got home and was confronted with pre-hurricane prep work.