Seeing as how Katie Paine helped us kick off the 2013 #measurePR season…
… and seeing as how she and Beth Kanter recently co-authored a book – Measuring the Networked Nonprofit – on how nonprofits can use data to change the world…
… I thought it only fitting that Beth help us continue the conversation – if she were free.
Despite a hectic travel schedule, and recovering from the ‘flu, she graciously agreed to visit with #measurePR. And so began one of the most fun chats I’ve ever moderated (and I’ve moderated a LOT!).
Events, Measurement, MeasurePR, Shonali Burke | Tags: beth kanter, measurement and ROI, measuring the networked nonprofit, PR measurement, social media measurement | Comments (2)
What is interesting about Katie and Beth is that they are classic examples of two leaders who are each stellar in their fields.
If you’ve been around since the first #measurePR, you’ll remember that Katie Paine – who has probably had the single-largest influence on my thinking when it comes to PR measurement – was the chat’s first guest.
So it was only fitting that as we started the 2013 chat series, she was the first guest of the year.
What a fun chat it was! Katie always brings the sass in addition to the smarts, so it was a ton of fun. We talked about ups and downs of 2012, what to look forward to in 2013, and about the new book that Katie has co-authored with another of my faves, Beth Kanter, Measuring the Networked Nonprofit (here’s my review of the book).
Here are a few soundbites: Continue reading »Filed under Events, Measurement, MeasurePR, Public Relations, Shonali Burke, Social Media | Tags: #measurepr, count what counts, katie paine, PR measurement, social media measurement | Comment (0)
Editor’s note: I had to laugh when I read Jen Zingsheim’s qualifier at the start of this post. She apologizes for doing the recap late… yet here I am, posting it more than a month since this chat took place! Jen, you have no need to apologize; on the contrary, many thanks to you for being so committed to the #measurePR community!
Recap of #measurePR on Oct. 16, 2012
Guest post by Jen Zingsheim
Whew—folks, thanks for your patience while I got this summary written. The best laid plans go awry sometimes; I had fully intended to write this up before I headed off on vacation for a week—then, I got home and was confronted with pre-hurricane prep work.Guest Posts, Measurement, MeasurePR, Social Media | Tags: jen zingsheim phillips, Pinterest analytics, PR measurement | Comment (1)