Happy Monday! As many of you know, I started the #measurePR Twitter chat back in 2010. We’ve gone through quite a few changes in the past (almost) four years, but despite everything, the chat has endured and the hashtag has taken on a life of its own (which I love).
We’ve I’ve been up and down on the blogging front this year, and there are several #measurePR recaps we owe you. So this week, we thought we’d bring you up to speed on all the chats so far, as well as some super PR measurement-related articles.
Here you go. And don’t forget to join us for the next #measurePR chat on January 7, 2014, from 12-1 pm ET… and which I will be curating all the way from India!
Seeing as how Katie Paine helped us kick off the 2013 #measurePR season…
… and seeing as how she and Beth Kanter recently co-authored a book – Measuring the Networked Nonprofit – on how nonprofits can use data to change the world…
… I thought it only fitting that Beth help us continue the conversation – if she were free.
Despite a hectic travel schedule, and recovering from the ‘flu, she graciously agreed to visit with #measurePR. And so began one of the most fun chats I’ve ever moderated (and I’ve moderated a LOT!).
What is interesting about Katie and Beth is that they are classic examples of two leaders who are each stellar in their fields.
If you’ve been around since the first #measurePR, you’ll remember that Katie Paine – who has probably had the single-largest influence on my thinking when it comes to PR measurement – was the chat’s first guest.
So it was only fitting that as we started the 2013 chat series, she was the first guest of the year.
What a fun chat it was! Katie always brings the sass in addition to the smarts, so it was a ton of fun. We talked about ups and downs of 2012, what to look forward to in 2013, and about the new book that Katie has co-authored with another of my faves, Beth Kanter, Measuring the Networked Nonprofit (here’s my review of the book).
Here are a few soundbites: Continue reading »