Do You Have a Stake In The Personal Data Market?
I read an article in AdAge a couple of weeks ago that described the way the customer data market is set to change, due to new “personal data vault and brokerage” companies like Personal.com.
In pursuit of something called (by the author) a “Federated Identity” for all Internet users, these online services allow users to control the data they share with businesses about their spending and surfing habits without piling on usernames and passwords.
Sounds like exactly what we all need so far: less fear of sharing the wrong thing with the wrong entity or leaving a data trail behind when you think you’re anonymous.
But Personal.com takes their service a step further: not only can you control your data, you can sell it.
Filed under Guest Posts, Media, Shakirah Dawud, Social Media | Tags: data mining, personal data, personal.com, privacy | Comments (8)Why Facebook’s New Safety Measures Are an Improvement
The chief complaints I hear about Facebook are about its safety and security.
Mark Zuckerberg and his team have heard the cries from the masses, and unveiled a bunch of new tools yesterday addressing these two issues.
I’ll let you read the post to get all the details, but I wanted to highlight a couple of the big takeaways that I see with this announcement.
1. Social Reporting
This sounds a lot like the idea of community policing to me.
You are now able to do more than just un-tag yourself in a photo you don’t like.
Filed under Guest Posts, Matt LaCasse, Public Relations, Social Media | Tags: facebook, online security, privacy, safety, Social Media | Comments (3)Like Stuff On Facebook? Say Cheese, You’re An Ad!
What’s the buzz, tell me what’s happening
Yesterday’s social media storm-in-the-making (or so it seems to me) was about the fact that Facebook can now turn your “likes” into ads.
This is what Ad Age had to say about it (and thanks to Kathy Moore for tipping me off):
Filed under Public Relations, Shonali Burke, Social Media | Tags: facebook ads, lisa dunner, matt lacasse, privacy, Social Media | Comments (35)The ubiquitous “like” is currency for brands, and Facebook is giving them a new way to collect: an ad unit that shows up on the right-hand side of the screen it calls “sponsored stories.”
The unit will give brand-related action such as a “like” or a check-in a lot more visibility on Facebook by adding them to an ad unit in addition to users’ news feeds.
For example, if Starbucks buys a “sponsored story” ad, the status of a user’s friends who check into or “like” Starbucks will run twice: once in the user’s news feed, and again as a paid ad for Starbucks. Though clearly marked with the words “sponsored story,” the ad — which will includes a user’s name, just like the news feed — is not optional for Facebook users.
