Well, it seemed you liked the roundup posts we did last week. So I’m bringing back the weekly roundup posts I used to do, way back… except now they’ll be on Mondays (or Tuesdays, if Monday is a holiday here). I figure that’s a good way to get the week started. Right?
On to this week’s roundup; and this week, we’re focusing on business tools. As we all know, the right business tools can save us time, money, and increase efficiency. So below are five posts that include helpful tools from around the web.
CRM, public relations and small business
While it’s now a huge industry, good CRM (customer relationship management) is a practice that many of those who are forward-looking-and-thinking PR pros (such as WUL’s own Kirk Hazlett, to name just one example) are meticulous about.
And when it comes to those of us who are business owners as well… well, we have to know how to manage relationships with not just the media, bloggers and our community, we also have to keep track of our business relationships. Which makes a good CRM system for small business a necessity.
Because we can only grow our businesses if we have a system that helps we keep track of conversations in play, as well as those we need to initiate. There are a lot of CRM systems out there, but not very many for the small business owner (and by “small business,” I mean “micro to the point of bootstrapping it right now”) that are affordable… at least, when we start out.