Sticky PR Measurement: Are We There Yet?
The first part of this post is a guest post by Gary McCormick, APR, Fellow PRSA, president & CEO of the Public Relations Society of America (PRSA).
The second part is my take… with the exceedingly original sub-head, “My take.”
Measure me this
How many times have you been asked, “Well, what is the value of public relations?” or “Can you really measure that?” when working with a client, or trying to get a bump in your department’s budget?
Probably quite often.
At PRSA, we’ve been keenly focused over the past year on re-establishing and enhancing the strategic value of public relations.
Filed under Measurement, Public Relations, Shonali Burke | Tags: barcelona principles, gary mccormick, IPR, nick lucido, nyu, PR measurement, prsa | Comments (9)One To Watch Out For: Rebecca Denison
I’ve “talked” so often to Rebecca Denison recently that I’m liable to forget I haven’t met her IRL yet. Tell you what, this young lady knows the right way to network.
Rebecca, a “new professional,” and I first connected on Twitter, where she asked if she could pick my brain on career options. I said, “yes.” Then we set up a time to talk, and I was impressed with her lack of entitlement. So now I’m doing whatever I can to help her with her career goals.
Rebecca’s an odd cookie. I say that in a good way, because here’s someone, very new to the field, wh
o’s in love with research and measurement as it applies to PR. When was the last time you met someone like that? So I thought a Q&A with her would be interesting. You can also read more from Rebecca on some pretty cool blogs, including those of Lauren Fernandez, Mark Schaefer and Heather Whaling. Oh, and on her own as well (highly recommended).
Tell me about yourself. Brag a little.
Filed under Career, Communication, Measurement, Networking, Public Relations, Shonali Burke | Tags: craig carroll, heather whaling, IPR, katie paine, lauren fernandez, mark schaefer, Measurement, prsa, Public Relations, rebecca denison, UNC | Comments (10)And The Award Goes To…
Seems a day doesn’t go by that I don’t get flooded with invitations to enter award programs, and I’ll bet you suffer the same onslaught. Is it just me, or are there more awards programs, more invitations and more deadlines to deal with these days? Not to mention the fees.
Ribbing aside, each of us has their favorite awards programs – or the ones they’d be thrilled to win. I was curious about this, so I posed the question to communicators (on Twitter, of course), and here’s what I got:
Sean Williams said it was the Institute for Public Relations’ “Golden Ruler” as did Katie Paine (who’s a founding member of IPR’s Measurement Commission; (SNCR, PRWeek and PRNews‘ awards also ranked on Katie’s list). Here are a couple more responses:
