Why I’m Not Renewing My PRWeek Subscription
Last week
I received my third reminder from PRWeek that the time is coming for me to renew my subscription.
Which, of course, made me start thinking: do I want to renew my subscription?
Image: Marc Amos via Flickr, CC 2.0
Do I need to renew my subscription?
As I started debating the pros and cons of doing so, PRWeek told me what was in it for me if I did renew:
- Unlimited access to PRWeekus.com, available to subscribers only
- Daily Breakfast Briefing, delivered via e-mail each weekday morning
- Weekly Online Edition, delivered via e-mail every Friday
- 12 monthly issues in print
- The annual PRWeek Contact directory, the ultimate resource for finding the perfect agency, in-house PR contact, or services provider
Redefining The News And Public Relations In 2011
I thought I was going to publish the rest of my “walking the social media talk” post today, but then something happened yesterday that I had to expound on rant about.
At 4:50 pm ET (I know, because I saved the email) I received a “breaking news” email from PRWeek: that a certain beverage company had selected a certain agency as its agency of record.
Image: silent silk via Flickr, Creative Commons
I. Kid. You. Not.
The supposedly prime trade media outlet of our industry sends out a breaking news email about the results of a “competitive review.”
Filed under Public Relations, Shonali Burke | Tags: gerry corbett, gini dietrich, lorne pike, prweek, stephanie wonderlick, what is breaking news | Comments (9)Media By, For, And Of the Masses
I read about this First Amendment Center report on traditional media still being the first news source for a majority of Americans in PRWeek today (I’m sending you directly to FAC’s site since you might not be able to access the PRW article).
That’s really not a “a-ha” moment for me, despite all the ballyhoo the ongoing debate about traditional media being dead. But it’s an interesting read, and I was fascinated by the way they tried in some cases to break down the finding by demographics (African-Americans and Hispanics are more likely than whites to trust Twitter as a news source… who knew?!).
Reading the survey findings reminded me of an excellent case study by Sean Williams that the Institute for Public Relations published a few months ago, on “how a financial services company used media measurement and content analysis to gauge the impact of financial turmoil on its brand and reputation.”
Because the fact is that regardless of whether you think traditional media is dead, dying or merely comatose while social media beams down indulgently, if your work has anything at all to do with media, you need to be measuring it… and measuring it right.
Filed under Measurement, Media, Public Relations, Shonali Burke | Tags: first amendment center, IPR, Measurement, Media, prweek, sean williams | Comment (0)
