5 Strategies to Build a Network of Bloggers and Journalists

September 13th, 2013 | Guest Contributor | 6 Comments

Build NetworkGuest Post by Alicia Lawrence

Creating a network of bloggers and journalists is a great way to provide mutual support in the world of online media. For both public relations and search engine optimization, publishing content via other people’s sites is a critical part of their everyday duties.

Image: SalFalko via Flickr, CC 2.0

Not only do you have to find the right mediums, but you also have to get on the good side of the gatekeeper. Gatekeepers are the ones who control what is published on their site. Below are tips on how to build a network (and then maintain it!) of gatekeepers that will be relevant to you and your readers.

1. Find Gatekeepers with Similar Interests 

Continue reading »


The Power of Listening

August 21st, 2013 | Kirk Hazlett | 10 Comments

Girl listening to birdIt occurred to me recently as I was settling in for my fourth meeting of the week with a former student (not the same one four times, I hasten to add!) that somehow I’ve gotten pretty good at one of the key skills of a public relations professional…listening.

Image: State Library Queensland via Flickr, CC 2.0

I suppose I’ve always been okay at this, but I used to feel the need to always interject my own opinions…even when not solicited…into the conversation.

I’m sure someone reading this will mutter, “Well, you idiot, that’s what PR people are supposed to do!” And he or she will be right, to a degree.

Continue reading »

Why Public Relations Should Remember Customer Expectations

June 12th, 2013 | Guest Contributor | 17 Comments

Expectation BoardGuest Post by Adam Toporek

All great customer experiences are built upon expectations.

An organization can deliver a customer experience that exceeds industry norms by a factor of 10, but if the customer was expecting one that was 11 times better, the organization has failed.

Image: Roland Tanglao via Flickr, CC 2.0

Expectations are everything in customer service, and PR professionals play an important role in creating customer expectations.

Where do customer expectations come from?

Continue reading »