Person-to-Person Communication: The Human Side of Public Relations

April 15th, 2013 | Kirk Hazlett | 53 Comments

The Invisible Man

(Ed: Today’s Tax Day in the U.S. Are you all squared away?)

I had an interesting (to me) exchange of thoughts with a reader of my own blog recently on the subject of person-to-person communication.

I had written about a reassuring experience I had in a restaurant during which the young woman who took my order had initiated and maintained eye contact every time she came to my table.

Image: bobfranklin via Flickr, CC 2.0

The reader seemed to be of the opinion that “person-to-person” contact was not so important.

That we should be exploring ways in which to improve our online communications. Apparently, to him, that is the area that needs some touch-up.

Continue reading »

email

Ethics and Accountability in Public Relations are Non-Negotiable

March 12th, 2013 | Kirk Hazlett | 38 Comments

The Platinum Rule: Do unto others as they would like to have you do unto themI was watching an episode of ABC’s popular series, “Scandal,” recently, and it set off every alarm that ever existed in my head.

(For the record, I don’t watch the program regularly, mostly because I find just about everything about it repulsive to me, as a public relations professional now teaching the next generation/s of PR pros.)

Everything from computer hacking to false representation – and probably accessory to murder – was covered in this particular program by what appears to the unknowing public as a “day-in-the-life” of a successful public relations/lobbying firm.

Wow! Sorry loyal “Scandal-ites.” I’ve been known to “wax unlyrical” time and again with my view of what comprises good/ethical/professional public relations. Nothing… no way… no how… in this episode was representative of what I, and thousands of other public relations practitioners around the world, would agree represents our profession.

“Ethics,” in a nutshell, is about doing the right thing. 

Continue reading »

A New Year…School Daze and Setting Priorities

January 18th, 2013 | Kirk Hazlett | 0 Comments

Signing post at Schiphol airport

I love January… especially since I’ve been teaching. Starting fresh with a new year and no major calamities to deal with… yet. Twelve exciting months waiting over the horizon.

For my students, though, especially my undergrad senior Communication students at Curry College, it’s another story. A story of priorities.

As Scarlet O’Hara plaintively asked Rhett Butler in “Gone with the Wind” as he was walking out the door for the last time … “Where shall I go, what shall I do?

It’s not like we haven’t had “the conversation” repeatedly over the past several months. And I’ve written about the matter before. “You’re graduating next year; you need to get your job search preparations in gear.”

But.

Continue reading »

map