From “Check” to “Checkmate”
Today I had the pleasure of presenting a webinar for Ragan Communications, on smart communication strategy in the digital age.
This is a topic I speak on pretty often, and the more I do it, the more I’m convinced about something:
The more things change, the more they remain the same.
So now we have social media tools at our disposal. So what? The thinking behind good communication doesn’t – or shouldn’t – change.
If you have your fundamentals right (i.e. goals, measurable objectives, strategy, tactics), then all you really need to do is incorporate social into your overall communication strategy, keeping the focus the same.
And I don’t mean to belittle social by saying, “all you really need to do.” What I’m trying to stress is that you shouldn’t let your awe of the tools get in the way of something you know how to do… and do well.
Filed under Communication, Measurement, Shonali Burke, Social Media, Speaking | Tags: ragan, Social Media, strategic communications | Comments (6)On Pontification
Quick heads-up: tomorrow I’m doing a Ragan webinar on social media and strategic communication in the “age of now.” (They didn’t say that last bit, I did.)
Friday, I’ll be at the Potomac TechWire Digital Media Conference East, on a Twitter-related panel with luminaries such as Rohit Bhargava and Jodi Gersh (hashtag #dmc10).
Hey, I can try to pontificate with the best of them. I might not beat ‘em at their game, but you can’t knock a girl for trying, can you?
Hope you see you at one – or both!
Image: Inayaili de León, Creative Commons
Filed under Public Relations, Shonali Burke, Speaking, Twitter | Tags: potomac techwire, ragan, Speaking | Comment (0)How Did I Land On Elm Street?
That nightmarish image you see? That’s how I felt last night… though I’m a little better today.
I was having a perfectly good day, chugging along with work, getting ready for the first-ever Women Grow Business Boot Camp, looking forward to today’s #140conf: DC, and maintaining a relatively sunny disposition despite the three-hour power outage we had.
Then, my hard drive crashed.
The laptop hung. I shut it down. When I tried to restart it, it started singing. I kid you not. “Doo-doo-doo-doo… ” I thought there was a bird in my office or inside my computer. Can you picture me whipping my head wildly from side-to-side to find the perpetrator?
Ugh!
Filed under Communication, Personal, Shonali Burke, Social Media | Tags: hard drive crash, jackson wightman, janet falk, laptop. geek squad, laptopmd, nightmare, ragan | Comments (7)
