Give the Gift of Giving this Holiday

December 11th, 2012 | Rachael Seda | 13 Comments

give the gift of givingIt wasn’t until my grandfather passed away earlier this year that his younger sister told me the story of their first Christmas.

Their first Christmas

I did know that my grandfather only made it to the 6th grade before he had to start working to help support his family. He adored his little sister Jeanette, and because their family was very poor they had never experienced a Christmas dinner, a Christmas tree, Santa Claus or even opening a present during the holidays.

Aunt Jeanette told me that at the ripe age of 12, my grandfather saved as much money as he could from his first job and bought a small Christmas tree and little gifts, such as a piece of candy, and wrapped a gift for each of his siblings.

Watching her eyes light up as she told that story brought tears to my eyes.

The apple doesn’t fall from the tree either.

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Reminders: #prsaicon, #hungertohope & #measurepr … Today!

October 16th, 2012 | Shonali Burke | 4 Comments

World Hunger Day 2012I’m on the road, so I’m going to make this short and sweet.

1. I’m in San Francisco for the 2012 PRSA International Conference, and am speaking on measurement (to be precise, on working magic with measurement) from 8-9:15 am (PT).

If you’re attending the conference, I hope you’ll come see/hear/catch up with me! If not, I’m pretty sure there will be tweets coming out of my session (and so many others), so follow the #prsaicon hashtag to “hear” and participate in all the fun.

(And seriously, if you work in PR and have never attended the PRSA conference, plan for next year. It’s a BLAST.)

2. Today is World Food Day, and Razoo, in partnership with Yum! Brands, is supporting the World Food Programme’s World Hunger Day effort. They’re trying to raise $200K from 10K people. Today.

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From #HungertoHope on World Food Day

October 9th, 2012 | Shonali Burke | 27 Comments

Christina Aguilera at 2012 WFP eventAs public relations professionals, there are a lot of different kinds of things we have to do, and not all of them are fun.

But last week, I had the opportunity to attend (completely by accident) a World Food Programme event at the State Department, where Hillary Clinton, Christina Aguilera and David Novak (Yum! Brands… and how ironic is it that he’s the only person for whom I felt the need to attach an affiliation?) were honored for their efforts to end world hunger.

Or, at least, if not end it, raise awareness around the issue, because it is a very big one.

It was a terrific event; it was the first time I’d been to the State Department, or seen H.C. in person, or, for that matter, Xtina, so there was that cool factor. Tons of media & cameras in attendance, with TMZ posting a photo & caption the way only TMZ can (h/t Jenni McLellan for sending that to me).

Jokes aside, the issue is a very real one.

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