5 Tips to Find Your Best Audience on Social Media Platforms
Guest post by Thursday Bram
A while back, my dad asked me if he should be on Twitter for his business, which involves liquidating furniture. I flat out told him no.
Not every audience is on Twitter. In fact, a lot of audiences aren’t on Twitter: based on a November 2010 study, the Pew Research Center estimates 8 percent of Americans use Twitter.
When you dig even deeper into the demographics, it becomes obvious that a lot of the prime audiences for my dad’s business — the people most likely to buy used furniture in quantity — aren’t spending their time on Twitter.
The argument has been made, plenty of times, that if he was willing to spend time on building a Twitter following, he could probably still get some business off of Twitter. But considering that there are plenty of other social media fish in the sea, it’s not his best option in terms of the time he has available.
Finding your best audience
Filed under Guest Posts, Marketing, Social Media | Tags: finding your audience, research, Social Media, thursday bram | Comments (8)Surveys: Essential to the PR Pro’s Toolbox
Guest post by Andi Narvaez
During last week’s #pr20chat, Justin Goldsborough asked how PR professionals can best identify and cater to the needs of their target audience.
My response was something only a current public relations graduate student, fresh out of taking her comprehensive written and oral examinations, and appropriately trained in methods by her “We mean business when we say research” university would respond:
The response led to a comment by Justin, who shared that the practice of conducting surveys is not one that PR professionals employ as frequently as they should. Continue reading »
Filed under Guest Posts, Measurement, Public Relations, Social Media | Tags: #pr20chat, andi narvaez, justin goldsborough, research, UMD, using social media for surveys | Comments (6)On Research, Measurement’s Oft-Forgotten Sibling
I know it’s been a while since we’ve chatted about measurement on #measurePR, and for that, I’m truly sorry.
But the last scheduled chat was on a day when a lot of folk were heading back from this year’s SxSW conference (or festival, or whatever you want to call it) and it didn’t seem to make sense to hold it when many of them couldn’t participate.
However, prior to that we had a great chat with Steve King of Emergent Research, and I wanted to give you the much-delayed recap from that chat.
There’s a reason I asked Steve to be a guest on the chat… other than the fact that he totally rocks.
And that is because far too many public relations practitioners still don’t understand the importance of research.
Filed under Measurement, MeasurePR, Public Relations, Shonali Burke, Social Media | Tags: #measurepr, Measurement, research, steve king | Comments (3)
