PR and Social Media Measurement: A Bright Outlook
Guest post by Richard Bagnall
Back in 2009, PR measurement professionals were cautious, to say the least.
Fifty-four percent of AMEC (The International Association of Measurement and Evaluation of Communications) members were worried about the health of the industry, predicting worsening market conditions. So it’s great news that this week the same membership has reported a 14% growth in revenues during the previous 12 months.
And the good news didn’t stop there. Over three quarters of AMEC members said they expected the industry to continue to improve in the coming year.
Members of the PR measurement trade association also found that more and more clients were waking up to media analysis metrics and how these could be linked to business goals and outcomes, opposed to simply looking at outputs. However, whilst the majority of AMEC members said that clients often talk about return on investment, they were struggling with ways to measure it effectively.
Filed under Guest Posts, Measurement, Public Relations, Social Media | Tags: AMEC, barcelona principles, european summit on measurement, IPR, richard bagnall | Comments (3)In Perpetual Motion: Reflections On a 2.0 Vacation
That’s me coming out of a London phone booth on Heddon Street last week. If any David Bowie fans are reading this, they’re nodding their heads; and if the rest of you are scratching your noggins wondering what I’m going on about, here’s why Heddon Street is legendary to Ziggy Stardust fans, of whom my husband is king (and therefore, by association, am I queen).
In perpetual motion
You’re also probably wondering why I chose a photo that’s a bit fuzzy to illustrate this post. I did so because it captures me in motion, and that’s what our vacation (which was wonderful) felt like.
We were in perpetual motion, as we took in the Globe, Abbey Road, Lord’s, Abbaworld (awesome!), some great restaurants and the whole point of going to London in some very crappy weather – to see Elvis Presley in Concert as my “milestone birthday” celebration. (After all, when you’re in one of the world’s most vibrant cities for five days, you want to do as much as you can.)
Filed under Personal, Shonali Burke, Social Media | Tags: abbaworld, bryce keane, david bowie, elvis, heddon street, howard riefs, kristin wadge, london, richard bagnall, russell pearson, sheema siddiqui, Social Media, tom aikens, vacation, ved sen | Comments (10)
