Weekly Roundup: From eBay to Heresy
Today is July 31. You know what that means, right?
We are more than halfway through 2011. Where did it go? How much progress have you made towards your annual goals? Or are you already looking ahead?
While you start thinking about that, here are some posts that made me think, laugh and happy. And they run the gamut from web changes to sound bite addiction to, yes, social media “heresy.”
1. 5 conversion-making website changes you can make right now, by Shakirah Dawud.
Why: Shakirah is one of the best writers I’ve come across in a long time (which is why I love that she’s part of the WUL blogging team). Her take on a recent webinar is great reading and easy to understand.
2. Speechwriting and the perils of the sound bite addiction, by Jill Foster.
Filed under Resources, Shonali Burke, Weekly Roundup | Tags: conversion, roi, small business, social heresy, social media strategy | Comments (9)Weekly Roundup: What’s Buzzing?
Everyone’s buzzing about Google+ (I’m starting to like it a little better since I did my first hangout with Jack B and Jill Foster a couple of nights ago).
Everyone’s starting to buzz about Spotify (I got my invite on Friday and LOVE it).
“Everyone,” of course, being everyone who’s into this kind of stuff… which is still not a lot of people in the grand scheme of things (though my Facebook and Farmville-addicted mom joined Google+ yesterday, so I take that quite seriously).
At least for today, no Google+ or Spotify or other shiny new talk. Here are some good reads for you:
Filed under Business, Public Relations, Resources, Shonali Burke, Social Media, Weekly Roundup | Tags: content creation, creativity, media producer, Public Relations, roi, Social Media, ushahidi | Comments (11)Bad PR Measurement Gets a Smackdown
Guest post by Sean Williams
[Ed: I've been out in beautiful Eugene, Ore., for the last few days, speaking on measurement at the 2011 Oregon Governor's Conference on Tourism.
Somehow, it didn't seem right to cancel Tuesday's #measurePR Twitter chat... when I'd be speaking on measurement.
So I asked my good friend and measurement guru Sean Williams to guest-moderate the chat.
What follows is his recap. Emphasis/ital are mine, not Sean's; and the tweets have not been edited, so please roll with typos, etc., as you would on Twitter.]
The April 12 #measurePR was a spirited affair, featuring
55 minutes of near universal agreement that there’s too much crappy measurement out there, and
Filed under Guest Posts, Measurement, MeasurePR, Public Relations, Social Media | Tags: #measurepr, ave, metrics, PR measurement, roi, sean williams, value of a Facebook fan | Comments (5)
