Bad PR Measurement Gets a Smackdown
Guest post by Sean Williams
[Ed: I've been out in beautiful Eugene, Ore., for the last few days, speaking on measurement at the 2011 Oregon Governor's Conference on Tourism.
Somehow, it didn't seem right to cancel Tuesday's #measurePR Twitter chat... when I'd be speaking on measurement.
So I asked my good friend and measurement guru Sean Williams to guest-moderate the chat.
What follows is his recap. Emphasis/ital are mine, not Sean's; and the tweets have not been edited, so please roll with typos, etc., as you would on Twitter.]
The April 12 #measurePR was a spirited affair, featuring
55 minutes of near universal agreement that there’s too much crappy measurement out there, and
Filed under Guest Posts, Measurement, MeasurePR, Public Relations, Social Media | Tags: #measurepr, ave, metrics, PR measurement, roi, sean williams, value of a Facebook fan | Comments (5)Weekly Roundup: Measurement Matters
Seeing as how this week was dominated (for me) by measurement – both in terms of conversation and conferences – today’s weekly roundup features seven posts that I think are well worth your time.
You know, as you get ready to stuff turkeys and do all sorts of other unmentionable things.
You don’t have to be Einstein to start measuring smartly.
These posts should get you on your way.
1. Beginners’ guide to web data and analytics: ten steps to love and success, from Avinash Kaushik’s Occam’s Razor.
Why: It would be tough for me to pull out a single “why” when this post is chock-full of them. Suffice it to say that if you’re trying to make sense of web analytics, this is a great place for you to start.
Filed under Measurement, Public Relations, Shonali Burke, Weekly Roundup | Tags: avinash kaushik, daniel sitkin, don bartholomew, einstein, john lovett, sean williams, seth duncan | Comment (0)Meandering Through Measurement
Measurement takes a holiday
What happens when you get a roomful of communicators listening to a bunch of speakers on measurement? It’s not what you think.
In this joint post, Sean Williams and I sat atop the ivory tower after Day 1 of the IABC Research & Measurement Conference – and issued what my husband would call “grand pronouncements.”
Shonali: Coming down in the elevator, I chanced upon a conversation between a gentleman attending an event hosted by The Gates Foundation, and an attendee of “our” conference.
She said, “[Your conference] sounds so much more interesting. I doubt mine will be as riveting as yours.”
On being asked, she said, deprecatingly, that it was a communications conference. At this point, I couldn’t resist. Continue reading »
Filed under Communication, Measurement, Personal, Shonali Burke | Tags: iabc research & measurement conference, sean williams | Comment (1)
