Sun, Sand and… Measurement

November 3rd, 2009 | Shonali Burke | 15 Comments

In a few days I’ll be Westward-bound; one of several hundred (or is it thousand?) PR and communication professionals converging on San Diego for PRSA’s 2009 International Conference (that’s me on Coronado Beach a couple years ago). My first experience of PRSA’s annual shindig was last year, when I was lucky enough to co-present with Katie Paine on measurement in Detroit.

The entire experience was a blast, and it will also live forever in my memory because that’s where I first met the beauteous and brilliant Shannon Paul and Lauren Vargas, caught up with the dynamite Kami Watson Huyse, first encountered Jason Falls, and was dissed (and defended, thank you Kami!) at my first tweetup. Ah, the good old days.

This year I’m lucky enough to have been selected by PRSA as a solo speaker and will be presenting on measurement on November 9 (here’s an interview I did to promo it a while back). If you’re attending the conference, do come by.

But more than plug my session, I want to pick your brains.

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Pinch Me. A “PR Readers’ Choice Blog Award”?

June 1st, 2009 | Shonali Burke | 7 Comments

The one thing I never expected when I started this blog was for it to be nominated in an awards program. Blogging, in and of itself, is an adventure for me, and while I’m thrilled with the warm reception “Waxing UnLyrical” has received, I’m also humbled by it. After all, I don’t blog as regularly as all the gurus tell you you should; so the very fact that anyone reads this blog is quite a thrill.

One of the great advantages about being active on Twitter is the excellent PR and communications practitioners I’ve met through it. More than that, it exposes me to excellent blogs and posts and is truly a great learning experience.

One of the said practitioners is Arik Hanson, APR; so I’m really flattered that this teeny tiny blog has been nominated in the “most thought-provoking” category (there are four) in the PR Readers’ Choice Blog Awards. Several of the blogs I read on a daily basis, and whose authors I admire greatly, made the grade as well, such as Danny Brown, Shannon Paul, Bill Sledzik and Ryan Stephens. If birds of a feather flock together, I’m in great company.

So to whoever nominated me, thank you. While I personally think hell will freeze over before I win, I’d be tickled if you’d scoot over and vote for me. And if you’d rather vote for someone else – that’s fine too. Just vote!

Home Is Where The Mouse Is… Maybe

February 27th, 2009 | Shonali Burke | 4 Comments

A few days ago, Pew Research’s “Daily Number” was 38%: the percentage of Americans who, having lived in more than one place, don’t consider their current community home. Given that this is a country of immigrants, that isn’t surprising, and a feeling I (a naturalized American of East Indian origin) can relate to.

A couple of days later, we had a friend over for lunch. Canadian-born, he’s worked all over the world, including in several African countries, and now calls Liverpool, U.K., home. At one point he asked, “Where do you feel at home?” Initially, my answer was, “In this country, California” – because that’s where my husband is from, that was my first experience of the U.S., that’s where many of our good friends and family still live.

“Home” Is…

I kept thinking about that question, though. Where does one really feel at home? What is it that defines “home” from “away”? Can one feel at home in several places… or none?

… Where The Heart Is?

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