Blogging for Grasshoppers
October 13th, 2010 | Shonali Burke | 15 Comments
As I’ve been getting slightly more comfortable with this whole blogging thing, I’ve been trying to figure out how exactly to share what I’ve learned over the past couple of years (give or take a few months).
Whoa. That makes me sound like a social media Jedi, doesn’t it?
Rest assured, I’m not.
I’m just like you.
Filed under Blogging for Grasshoppers, Communication, Shonali Burke, Social Media | Tags: blogging for newbies, grasshopper, shel israel, Social Media | Comments (15)I stumbled upon Twitter, fought tooth and nail before joining Facebook, and couldn’t, for the life of me, figure out who, if anyone, would care about what I blogged, let alone why I blogged.
From Old Spice’s Nose To Dilbert’s Ears
July 18th, 2010 | Shonali Burke | 1 Comment
Was Old Spice Guy responsible for today’s Dilbert strip?

More than enough has been written about the campaign; I don’t have to chime in. But you might enjoy reading a few posts that I thought provided a slightly different take on the campaign:
- Shel Israel’s Old Spice becomes a meme
- Valerie Maltoni’s how a good social media execution is your best PR
- Heather Whaling’s a company culture lesson from Old Spice social media





