Do Unto Others

October 9th, 2010 | Shonali Burke | 2 Comments

If you want

people to be nice to you

Be nice to them.

If you want

customers to pay attention to you

Think about

Paying attention to them.

If you want

to use others to find a job

Let them use you to find a job for themselves. Continue reading »


How Social Media Changed My Life… Really

September 15th, 2010 | Guest Contributor | 10 Comments

Guest post by Bryce Keane

Note I did not pay him to write any of the below, though I sure am grateful for it.

I know you’ve all heard this one before.

The Comms/PR person discussing the infinite merits of social media like it’s the second coming.

But bear with me. This is the story behind my monthly stories from here in London. And this fantastic blog plays a critical part, both cause and effect, in a way.

À la Simon Cowell

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Social Media, Social Karma

April 29th, 2009 | Shonali Burke | 31 Comments

There’s an awful lot of social karma going around lately.

JOTW: My First Experience With Social Karma

For the last few years, I’ve occasionally guest-edited the free “Ned’s Job of the Week” e-newsletter. If you don’t know about it, it’s a free weekly newsletter that lists job postings sent to Ned Lundquist, ABC, by subscribers (as well as many he finds himself) in the spirit of sharing.

For a couple of weeks every year, I experience what Ned goes through on a daily basis: sifting through job postings sent by readers, looking for them myself, telling people how to subscribe and unsubscribe (even though the instructions are clearly listed in the newsletter) and then compiling all the information, along with other announcements that would be relevant (such as communication/PR events) into a newsletter that’s sent out every Monday.

It’s a lot of work, and I’m exhausted and relieved when Ned returns; but I’m always grateful for the additional connections I make by filling in for him, as well as honored by his trust that I’ll keep JOTW rolling along.

And I always ask myself: how on earth does he keep doing it?

Continue reading »