#measurePR: Measuring the Networked Nonprofit with Beth Kanter

January 29th, 2013 | Shonali Burke | 3 Comments

measuring the networked nonprofitSeeing as how Katie Paine helped us kick off the 2013 #measurePR season

… and seeing as how she and Beth Kanter recently co-authored a book – Measuring the Networked Nonprofit – on how nonprofits can use data to change the world…

… I thought it only fitting that Beth help us continue the conversation – if she were free.

Despite a hectic travel schedule, and recovering from the ‘flu, she graciously agreed to visit with #measurePR. And so began one of the most fun chats I’ve ever moderated (and I’ve moderated a LOT!).

What is interesting about Katie and Beth is that they are classic examples of two leaders who are each stellar in their fields.

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Count What Counts: #measurePR Words to Live By

January 22nd, 2013 | Shonali Burke | 1 Comment

counting on an abacusA couple of weeks ago, we kicked off the first #measurePR chat of 2013.

If you’ve been around since the first #measurePR, you’ll remember that Katie Paine – who has probably had the single-largest influence on my thinking when it comes to PR measurement – was the chat’s first guest.

So it was only fitting that as we started the 2013 chat series, she was the first guest of the year.

What a fun chat it was! Katie always brings the sass in addition to the smarts, so it was a ton of fun. We talked about ups and downs of 2012, what to look forward to in 2013, and about the new book that Katie has co-authored with another of my faves, Beth Kanter, Measuring the Networked Nonprofit (here’s my review of the book).

Here are a few soundbites: Continue reading »

#measurePR: Is It Ever Okay Not to Measure?

March 16th, 2012 | Guest Contributor | 2 Comments

don't disagree with us on measurement!Jen Zingsheim, who periodically guest-moderates #measurePR, was on hand on March 6 to do just this. Here’s her recap of the chat. And Happy Anniversary to my parents!

The March 6 #measurePR chat was a lively one, as the group tackled existential measurement questions like, “Is it ever okay *not* to measure?”

We kicked off the discussion by examining a post by Mark Schaefer. In that post, Schaefer argues that there is an “anti-measurement bias” creeping up online. I wondered who agreed with this statement—is it truly a bias or is it just a lack of desire to do the hard work of measurement (I guess we could call that laziness)?

  • Shonali said it almost seemed like it’s the opposite, with the way vendors and scores keep popping up.
  • John Trader noted that we are entering the “justification” era for social media, and measurement is a part of that, pointing out:

John Trader participated in #measurePR

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