Social Media Measurement for Pragmatists

July 16th, 2014 | Guest Contributor | 2 Comments

Social Media Measurement Guest Post by Robert Rosenthal

I like studying results-based information from social media experts. Much of it is fascinating and useful.

But I’ve noticed a tendency among some to repeat behavior I saw early in my career in paid media: act as if tracking to the bottom line – especially where social media measurement is concerned – is pointless or impossible.

In fact, at one time, many marketers (and creatives in particular) claimed that treating marketing as a science would kill the art.

Image: sean dreilinger via Flickr, CC 2.0

Generations of craftsmen were taught that the biggest benefits of great campaigns couldn’t be measured.

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#measurePR: Measuring the Networked Nonprofit with Beth Kanter

January 29th, 2013 | Shonali Burke | 3 Comments

measuring the networked nonprofitSeeing as how Katie Paine helped us kick off the 2013 #measurePR season

… and seeing as how she and Beth Kanter recently co-authored a book – Measuring the Networked Nonprofit – on how nonprofits can use data to change the world…

… I thought it only fitting that Beth help us continue the conversation – if she were free.

Despite a hectic travel schedule, and recovering from the ‘flu, she graciously agreed to visit with #measurePR. And so began one of the most fun chats I’ve ever moderated (and I’ve moderated a LOT!).

What is interesting about Katie and Beth is that they are classic examples of two leaders who are each stellar in their fields.

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Count What Counts: #measurePR Words to Live By

January 22nd, 2013 | Shonali Burke | 2 Comments

counting on an abacusA couple of weeks ago, we kicked off the first #measurePR chat of 2013.

If you’ve been around since the first #measurePR, you’ll remember that Katie Paine – who has probably had the single-largest influence on my thinking when it comes to PR measurement – was the chat’s first guest.

So it was only fitting that as we started the 2013 chat series, she was the first guest of the year.

What a fun chat it was! Katie always brings the sass in addition to the smarts, so it was a ton of fun. We talked about ups and downs of 2012, what to look forward to in 2013, and about the new book that Katie has co-authored with another of my faves, Beth Kanter, Measuring the Networked Nonprofit (here’s my review of the book).

Here are a few soundbites: Continue reading »