Seeing as how Katie Paine helped us kick off the 2013 #measurePR season…
… and seeing as how she and Beth Kanter recently co-authored a book – Measuring the Networked Nonprofit – on how nonprofits can use data to change the world…
… I thought it only fitting that Beth help us continue the conversation – if she were free.
Despite a hectic travel schedule, and recovering from the ‘flu, she graciously agreed to visit with #measurePR. And so began one of the most fun chats I’ve ever moderated (and I’ve moderated a LOT!).
What is interesting about Katie and Beth is that they are classic examples of two leaders who are each stellar in their fields.
If you’ve been around since the first #measurePR, you’ll remember that Katie Paine – who has probably had the single-largest influence on my thinking when it comes to PR measurement – was the chat’s first guest.
So it was only fitting that as we started the 2013 chat series, she was the first guest of the year.
What a fun chat it was! Katie always brings the sass in addition to the smarts, so it was a ton of fun. We talked about ups and downs of 2012, what to look forward to in 2013, and about the new book that Katie has co-authored with another of my faves, Beth Kanter, Measuring the Networked Nonprofit (here’s my review of the book).
Here are a few soundbites: Continue reading »
Jen Zingsheim, who periodically guest-moderates #measurePR, was on hand on March 6 to do just this. Here’s her recap of the chat. And Happy Anniversary to my parents!
The March 6 #measurePR chat was a lively one, as the group tackled existential measurement questions like, “Is it ever okay *not* to measure?”
We kicked off the discussion by examining a post by Mark Schaefer. In that post, Schaefer argues that there is an “anti-measurement bias” creeping up online. I wondered who agreed with this statement—is it truly a bias or is it just a lack of desire to do the hard work of measurement (I guess we could call that laziness)?
- Shonali said it almost seemed like it’s the opposite, with the way vendors and scores keep popping up.
- John Trader noted that we are entering the “justification” era for social media, and measurement is a part of that, pointing out: