On ROI, Social Media, and Relationships
[Ed: I'm on vacation. Here's the fifth of a week's worth of guest posts.]
I just finished watching a video from LeWeb ’10 in Paris starring Gary Vaynerchuk in which he discusses the ROI of social media.
I’d like you to watch the video and then we’ll discuss (warning; there’s some NSFW language in the video):
Gary Vaynerchuk on Social Media ROI
Whatever your feelings about Vaynerchuk, he raises two very good points.
- The word media did indeed (mess) everything up as far as understanding social media is concerned
- ROI in this sphere is incredibly hard to put a number on for some businesses.
What’s the ROI of Training Rides?
Guest post by Jackson Wightman
ROI (a.k.a. return on investment) is important.
But it’s oft-derided in digital circles.
If you invest $1,000 dollars in shares of a firm, you need to know what that $1,000 is doing for you.
If it is not doing anything positive, you’ll move it somewhere else.
The same goes for investments of time and effort. If, say, you’re an entrepreneur and you put YOUR time and effort into a Facebook page, you want to know if it’s doing something good for your business. Continue reading »
Filed under Business, Guest Posts, Measurement, Public Relations, Social Media | Tags: jackson wightman, Measurement, social media ROI, training rides | Comments (2)MeasurePR: The BrandBuilder Edition
If you work in the PR/marketing world(s)
(are they one now? shouldn’t they always have been? whatever, I never can tell)
and revel in blog posts that make you feel the writer is talking to you, no doubt you are already familiar with Olivier Blanchard‘s The BrandBuilder Blog.
Image courtesy Olivier Blanchard, used with permission
Makes me as happy as a pig in muck, I can tell you.
Also, sometimes it’s a bit like being inside John Malkovich.
Filed under Measurement, MeasurePR, Public Relations, Shonali Burke, Social Media | Tags: olivier blanchard, social media ROI, the brandbuilder | Comment (1)
